目心设计研究室：NORHOR成都展厅设计

设计：目心设计研究室 | 项目地点：成都 | 类别：商业空间 | 2020-05-29 10678 64

设计概述,Overview

著名家居品牌NORHOR，3500平米西南旗舰展厅在成都开幕，这也是 Muxin Studio为NORHOR设计的第二座家居展厅。这个集超过50个国际家具品牌于一身的家居展厅真实地传递出NORHOR的的信念一切改变应该从家开始。

The southwest Flagship Exhibition Hall of famous household brand norhor with an area of 3500 square meters opened in Chengdu, which is also the second household exhibition hall designed by Muxin studio for norhor. This home furnishing exhibition hall with more than 50 international furniture brands truly conveys norhor's belief that all changes should start from home.

▼主入口立面，Main entrance facade

Muxin Studio的设计手法揭示了展厅空间的核心理念“空间服务于产品”，空间是做好画布铺底的作用，是向后退的身份，展品是核心需要在空间被突出。而影响人们选择消费场所的原因不再是单一的交易和消费渠道，是新的场域体验。

Muxin studio's design approach reveals the core concept of the exhibition hall space, "space serves products". Space is the role of making a good canvas, the identity of backward, and exhibits are the core needs to be highlighted in the space. The reason that affects people's choice of consumption place is no longer a single transaction and consumption channel, but a new field experience.

▼虚实结合的主入口立面，Main entrance facade of combination of virtual and real

长达30余米的玻璃幕墙让过往的车辆与行人能够若隐若现地看到部分的展品，展厅内被分割的展示区彼此相连，形成循环的展示空间。在入口处，设计团队运用了虚实对比的设计手法，黑色大门来突出主体，营造更好的空间感，使画面更有层次感。

More than 30 meters long glass curtain wall enables passing vehicles and pedestrians to see part of the exhibits, and the divided exhibition areas in the exhibition hall are connected with each other to form a circular exhibition space. At the entrance, the design team used the design method of virtual reality contrast. The Black Gate highlights the main body, creates a better sense of space, and makes the picture more layered.

▼接待区，Reception area

接待区与展示空间自然地融合在一起，并非一个独立、传统的接待区，而是成为空间场景的一部分。

Reception area and exhibition space are naturally integrated, not an independent and traditional reception area, but a part of the space scene.

▼通透陈列的书架分割空间，Bookshelf partition space with transparent display

▼陈列细节，Display details

▼接待台，Reception

▼空间的分割与交流，Division and communication of space

▼入口框景，Entrance frame

▼1F高端产品展示区，1F high end product exhibition area

整个展厅分为高端品牌区、创意品牌区、大众品牌区、灯饰展览区及艺术展览区，达到产品展示及纯粹的空间体验。让人与人、人与家具、人与空间交流对话，启发人们在游览的过程中对于家居美学及生活方式的思考。

The whole exhibition hall is divided into high-end brand area, creative brand area, public brand area, lighting exhibition area and art exhibition area to achieve product display and pure space experience. Let people communicate with people, people with furniture, people with space, inspire people to think about home aesthetics and life style in the process of tour.

▼陈列细节，Display details

▼导视细节，VI details

▼2F入口，2F inlet

凭借材料的原始质感，呈现出坚固耐用的特征，以及能够为任何空间带来美感的冷静与优雅。

With the original texture of the material, it presents the characteristics of firmness and durability, as well as the calmness and elegance that can bring aesthetic feeling to any space.

▼2F沿窗阵列空间，2F array space along the window

如何有效地划分空间，并有序地展示多品类的产品，Muxin Studio要解决的最大问题。基于对空间的巧思构想，Muxin Studio利用原建筑的柱体创造具有流动性、序列性既分割又有交流的空间。

The biggest problem Muxin studio has to solve is how to effectively divide the space and orderly display multi category products. Based on the ingenious conception of space, Muxin studio uses the columns of the original building to create a space with fluidity, sequence, division and communication.

材料上Muxin Studio采用水泥等自然的元素，通过纹理、色调和手工制品的质量来培养一种简单的美。所有这些元素通知和启发这个精心策划的空间，旨在尊重NORHOR想传达给消费者环保自然地理念。

Muxin studio uses natural elements such as cement to cultivate a simple beauty through texture, tone and quality of handicrafts. All of these elements inform and inspire this carefully planned space, aiming to respect norhor's idea of environmental protection and nature.

▼2F接待区，2F reception area

Muxin Studio始终坚持还原材质本身的特性，结合水泥、木材、金属、玻璃、石材等自然的材料诉说自然温润的氛围。

Muxin studio always adheres to restore the characteristics of materials, combining with cement, wood, metal, glass, stone and other natural materials to express the natural and warm atmosphere.

▼戏剧性的空间分割，Dramatic space division

▼独立展示空间，stand-alone displays

Muxinstudio对质感、色彩和成品的感官处理，以及这些元素的放置，与产品的触感自然地结合在一起。

Muxinstudio's sensory processing of texture, color and finished products, as well as the placement of these elements, are naturally combined with the product's touch.

▼ 内外空间的通透性 Internal and external space permeability

▼艺术画廊空间，Art gallery space

艺术画廊利用狭长的走廊空间，为品牌与空间注入商业以外的血液，为年轻优秀的艺术家、学生提供展示的机会，丰富空间体验的同时也体现NORHOR强烈的社会责任感。

The art gallery uses the narrow corridor space to inject the blood outside the business into the brand and space, provide the opportunity for young and excellent artists and students to show, enrich the space experience and also reflect the strong sense of social responsibility of noror.

▼狭长的艺术画廊空间，Narrow art gallery space

▼静谧地水泥盒中的灯具展厅，Light exhibition hall in quiet cement box

方正的内向型体量带来了极佳的氛围，内部多层次的体块穿插满足不同的灯具形式展示的同时，极大的丰富了游览的动线。

The square and introverted volume brings excellent atmosphere. The multi-level body blocks in the interior meet the requirements of different lighting forms, while greatly enriching the dynamic line of sightseeing.