JYDP:上海宝龙宝杨广场/维璟广场设计

设计:JYDP间睦设计 | 项目地点:上海 | 类别:餐饮空间 | 2020-05-19 8152 56

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  All you need is Love and Pizza

 

2019年Pizza Marzano 玛尚诺与JYDP间睦设计合作打造品牌衍生亲民品牌Pizza Marzano Select 精选店。

In 2019, Pizza Marzano cooperated with JYDP to create a new brand- Pizza Marzano Select.

 

精选店在Pizza Marzano品牌基础上,针对中国市场特性,创造出创新、便捷的用餐环境与消费体验。

Based on original brand “Pizza Marzano”, this new brand targeting at youth and family of Chinese customer, creating an innovative and convenient dining environment and experience.


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Pizza Marzano Select 宝龙店

Pizza Marzano Select 

 

一方面,品牌希望通过对产品甄选的精心,传递Select精致优选的餐饮消费理念。另一方面,力图以更为现代时尚的设计风格,吸引更为年轻的消费者群体。


On the one hand, the brand determine to demonstrate the quality of their new recipe ,at the same time try to attract a younger group of consumers with a more modern and fashionable design style.

 

设计团队通过独特的空间概念、定制化的设计细节,结合灵活有趣的设计元素,突显品牌个性,尽显餐饮文化的时尚潮流,创造有乐趣的互动餐饮体验,其中藏着不少学问。


Through the unique space concept, customized design details and combined with flexible and interesting design elements, JYDP highlighting the brand personality, creating an interactive dining experience ,behind which have comprehensive design ideas.


01 设计概念—— 披萨切分几何学

Design concept – pizza’s cutting geometry


Pizza作为最具代表的分享型食物,从平面的状态切开,有着非常丰富的分割方式与层次。


Pizza, as the most representative type of sharing food, has multiple cutting method and levels of different material.


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△ 披萨几何概念演变

Concept transformation of pizza’s geometry


设计团队将切开Pizza后所获得的平面几何图形引入空间内立体化,Select的设计概念灵感就来源于此。


The design team introduced the geometry shape from cutting Pizza into the three-dimensional space, which formed the design inspiration.


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△Select 宝龙店外立面披萨几何造型

Brand geometric shape on facade


“披萨几何”结合空间形态,也表达了一种分享的妙趣和与共餐者亲密互动的愿景。


"Pizza geometry" combined with spatial form also expressed a sense of enjoyable and an intimate interaction with customer.


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△ 空间中半开口弧形结构

Half circle structure in the space

 

半圆形的开口结构,应用到室内立柱和厨房墙壁上。POS台、外卖台、储物柜等具有功能性的设备,也被设计成融入空间形态的整体组件。


The semicircular opening structure are applied to interior columns and kitchen walls. POS counters, takeout counters, lockers and other functional devices .

 

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△ 空间“披萨几何”概念造型

Perspective view of "pizza geometry" concept in space

 

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△ 空间“披萨几何”概念造型隔断

Geometry partition


空间内的造型设计,贯之“披萨几何”的设计概念后,顿然生趣,实现了由平面几何与层次的拼接,到平面层次在立体空间中的变化,现代简约,时尚活泼。


With the concept of "pizza geometry", the space indicated the design language of two-dimensional to three-dimensional transformation which fit the targeting project mood and style.


02 设计细节——定制美学

Design details -- aesthetics of customization

 

Select的设计细节之中,处处透露着严谨,以SI标准店的要求出发,设计用色、纹饰再到材质,都取自于品牌进行定制,以深化品牌对外的识别度。


In terms of design details, based on the requirement of Standard store, in order to enhance the recognition of brand, all the application of color ,material are came from branding elements.

 

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△ 定制半曲线吊顶

customized half curve ceiling


空间中央对应弧形隔断,定制半曲线吊顶,与横纵相错的吸音板排布于天花,增加视觉层次,满足隔音需求。


In the center of the space, corresponding to the half-circle partition, a customized half curve ceiling was made and with the random straight acoustic panel creating a scene of layering .


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△ 光影相交的“圆”舞曲

The circle shape on the wall 


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△ 趣意摩登的隔断架

Circle shape partition


11. 隔断架与弧形杆上的悬挂“托盘”装饰相对应.jpg


△ 隔断架与弧形杆上的悬挂“托盘”装饰相对应

Same graphic pattern on both partition and hanging decoration

 

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△ 隔断与墙饰

Circle shape partition

 

从固定装置到软装装饰,都采用品牌独有的蓝黄色——玛尚诺经典地中海蓝,搭配阳光柠檬黄,让Select与意大利的海岸、阳光产生奇妙呼应。


From the fixed feature to the soft decoration, with the brand's unique blue and yellow , expressed a sense of Italy's sunshine coast. 

 

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△ 品牌原有花砖样式

Brand original pattern


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△ 设计根据原有样式为品牌定制的全新花砖

customized brand tile pattern


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△花砖用餐区域

Dining area with the pattern tile

 

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△ 卡座靠背细节

Banquette back detail


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△ 用餐区

Dining area

 

定制材料间的搭配,增强了Select品牌标志的一致性,也呼应了空间中的形状,把用餐环境打造成既融入意大利西西里岛风情,又充满立体性、现代感的二维几何场景。


The customized material ,emphasized the brand consistency, at the same time corresponded with the shape creating a three-dimensional and geometrical scenario.

 

03 设计元素——SI中有趣的设计灵魂学

Design elements - design language in Standard store

 

从SI标准商店的层面考量,Select在空间设计上,要求具备可复制性和高性价比两点。


From the perspective of standard store, the brand has the requirement of replicability and feasible budget in space design.

 

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△ 蓝色亚克力棒活动墙

Flexible blue acrylic stick on wall

 

SI标准店的要求有别于Pizza Marzano每家店都有独立各异的呈现,最关键在于Select在设计中需要有适用于不同城市和时间的功能性。


The requirements of standard stores are different from “Pizza Marzano” that each store has its own unique presentation. The most important point is that the design needs to have the unique characters in different cities.

 

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△ 蓝色亚克力棒细节

Blue acrylic rod details


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△ 亚克力棒组合品牌LOGO花纹

Brand pattern by flexible blue acrylic

 

一面配以上千支蓝色亚克力杆拼接出品牌花纹的冲孔吸音板活动墙。这面活动墙是留给精选标准中,最为灵活多变的设计元素。


A feature wall was designed with thousand flexible blue acrylic stick which fix on the perforated acoustic wall which pattern can be easily change based on different requirement.


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△ 用餐区

Dining area

 

该项目也因此荣获A'Design Award 2019-2020年度室内空间、零售和展览设计类银奖。


The project also won  A' Design Award silver Award of interior space, retail and exhibition Design 2019-2020.


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04 精选臻赏——Select维璟店

Pizza Marzano Select- WEST LINK store

 


△ Pizza Marzano Select 维璟店

Pizza marzano select in WEST LINK

 

维璟店作为Select的首家店,于2019年10月率先开业。


As the first store of Pizza marzano Select, WEST LINK store opened in October 2019.

 


△ 空间整体

Overall space

 

其简洁明亮、现代时尚的设计风格,同样采用“披萨几何概念”,以极具西西里岛风情的黄蓝色、灵活多趣味的亚克力棒活动墙,与开放式的用餐环境相配,营造出轻松愉快的用餐环境。


Its bright and contemporary design style, by using the same concept, with brand‘s yellow and blue color and flexible acrylic stick feature wall creating a relax and enjoyable dining environment.

 


△ 空间中半开口弧形结构Half 

circle structure in the space



△花砖用餐区域

Dining area with the pattern tile



△ 蓝色亚克力棒活动墙

Flexible blue acrylic stick on wall


29. 定制花砖.jpg


△ 定制花砖

Custom tile

 

该项目也在广州设计周期间举办的中国新商业空间大奖上,获得了关注与认可。

The project also won the China new commercial space awards during Guangzhou design week.

 

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△ 整体空间

Overall space


JYDP从品牌历史、文化中精选设计价值,追求功能性、普适性与美观趣味的结合。品牌与设计价值两者的相似,不可谓是一种巧合,因为总会精益求精,所以才更卓越完美。


JYDP creates design value from the brand history and culture, and pursues the combination of functionality and aesthetic interest. The similarity between the brand and JYDP’s vision is not a coincidence, but the strive for the excellent and perfect result.


项目名称:Pizza Marzano Select

项目地址:上海宝龙宝杨广场/维璟广场

设计公司:JYDP间睦设计

设计总监:Michelle Sun

参与设计:Leah Li、Shirley Wang、Teresa Ma

项目类型:餐饮

项目面积:195㎡/185㎡

图片摄影:Raitt Liu 刘瑞特


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