Studio DOHO：OceanSpot联合零售概念店设计

设计：Studio DOHO | 项目地点：上海 | 类别：商业空间 | 2019-01-13 7831 78

新零售初创公司OceanSpot委托STUDIO DOHO设计一个联合零售概念店。联合零售是在网上购物时代专注于转变消费者兴趣的一种新方法。

STUDIO DOHO was commissioned by new retail startup OceanSpot to develop a co-retail prototype store. Co-retail is a new approach to retail that addresses shifting consumer interests in the age of online shopping.

核心概念是多种品牌在较短的租期内分享一个空间，这样可以让新的品牌不需要商店装修的高成本就可以得到曝光。OceanSpot的角色是作为这个空间的策展人。

The driving concept is that multiple brands share a single space with a short-term lease, which allows new brands to gain exposure without the significant cost of a store fit-out. OceanSpot serves as a curator for the space.

短期租赁的选择让提升灵活度成为整个设计的关键因素。我们设计了一种完全整合的格子墙系统，可以在一夜之间就改变品牌展示。在不使用的情况下，格子为整个空间提供了很强的设计元素。由餐饮快闪品牌管理的咖啡吧为整个空间提供服务，构成了完整的体验。

Short-term rental options make speed of flexibility a key aspect to the design. A fully integrated grid wall system was developed to allow overnight changeability of brand display. When not in use, the grid provides a strong design element to define the space. A hosted coffee bar allows pop-up F&B brands to cater the space and complete the overall experience.

OceanSpot作为周边社区的背景，外观需要一个强烈的表达从而吸引消费者。店面应用了分色膜，当人们在不同角度观看时它会变化出不同的颜色，并且会在周边的人行道上创造出多彩的“光影”，从而最大化的提升店面的可见性并引起消费者的兴趣。

OceanSpot serves as the backdrop to the surrounding community and the exterior needed to make a strong statement to attract customers. A dichroic film was applied to the storefront, which changes colors when viewed at different angles and creates colorful ‘light shadows’ on the surrounding sidewalk to maximize visibility and create excitement.