Studio DOHO:OceanSpot联合零售概念店设计

设计:Studio DOHO | 项目地点:上海 | 类别:商业空间 | 2019-01-13 6073 75

1.jpg


新零售初创公司OceanSpot委托STUDIO DOHO设计一个联合零售概念店。联合零售是在网上购物时代专注于转变消费者兴趣的一种新方法。

STUDIO DOHO was commissioned by new retail startup OceanSpot to develop a co-retail prototype store. Co-retail is a new approach to retail that addresses shifting consumer interests in the age of online shopping. 



核心概念是多种品牌在较短的租期内分享一个空间,这样可以让新的品牌不需要商店装修的高成本就可以得到曝光。OceanSpot的角色是作为这个空间的策展人。

 The driving concept is that multiple brands share a single space with a short-term lease, which allows new brands to gain exposure without the significant cost of a store fit-out. OceanSpot serves as a curator for the space.



短期租赁的选择让提升灵活度成为整个设计的关键因素。我们设计了一种完全整合的格子墙系统,可以在一夜之间就改变品牌展示。在不使用的情况下,格子为整个空间提供了很强的设计元素。由餐饮快闪品牌管理的咖啡吧为整个空间提供服务,构成了完整的体验。

Short-term rental options make speed of flexibility a key aspect to the design. A fully integrated grid wall system was developed to allow overnight changeability of brand display. When not in use, the grid provides a strong design element to define the space. A hosted coffee bar allows pop-up F&B brands to cater the space and complete the overall experience.



OceanSpot作为周边社区的背景,外观需要一个强烈的表达从而吸引消费者。店面应用了分色膜,当人们在不同角度观看时它会变化出不同的颜色,并且会在周边的人行道上创造出多彩的“光影”,从而最大化的提升店面的可见性并引起消费者的兴趣。

OceanSpot serves as the backdrop to the surrounding community and the exterior needed to make a strong statement to attract customers.  A dichroic film was applied to the storefront, which changes colors when viewed at different angles and creates colorful ‘light shadows’ on the surrounding sidewalk to maximize visibility and create excitement.



Location: Bridge 8, Shanghai

项目地址:上海八号桥

Completed in: 2018

项目完成于:2018年

Size: 127m²

项目面积:127m²

Photography: Seth Powers Photography

摄影:Seth Powers Photography


 
Studio DOHO相关案例
  • Studio DOHO:ZHIZUO男士工...

  • Studio DOHO:OceanSpot联合...

  • Studio DOHO:上海PIE BIRD ...

  • STUDIO DOHO:COLCA秘鲁西班...

  • STUDIO DOHO: POKE POKE鱼...

  • STUDIO DOHO:TIME CAPSULE ...

  • STUDIO DOHO:WHEAT Health ...


智囊团 Brainpower

www.designwire.com.cn \ 关于设计腕儿 About us \ 联系我们 Contact us \ 智囊团 Brainpower \

京ICP备15003767号-1