意在形外 止于格调/欧引服饰办公空间设计

项目地点:深圳 | 2017-09-07 443 0

传统的东方禅意表达方式很多种,而我们想要表达的不是刻意贴上东方禅意标签的表达语言,而是一种重意轻形的静谧表达方式。此项目包含100平方米的展厅和700平方米的办公区域,展厅主推品牌OUALLIN的基因内核也是我们赋予的-追本溯源,返璞归真。

The traditional oriental Zen expression is many, and we want to express not expressly affixed to the Oriental Zen label language. This project contains 100 square meters of exhibition hall and 700 square meters of office area, the main hall of the exhibition hall OUALLIN gene kernel is also given to us - to trace the source, back to nature.

前厅临时接待区设计了与空间一体化的木台代替了传统的座椅,凹陷的部分放置了一个品牌自身的可移动模特,可方便定期更换主题模特。

The temporary reception area of the lobby is designed with a space-integrated wooden table instead of a traditional seat, and the depressed part places a brand of its own mobile model, which makes it easy to replace the theme model on a regular basis.

我们想打破一下太过形式化的东方禅意,就此和甲方一致认为需塑造带点东方感觉但不会太刻意,有禅意的感觉但也不要太高冷的主体思路。整体传达出一种质朴时尚的感觉-有格调重气质的空间。入口的设计没有多余的元素,利用形体的自身逻辑和材质光影的质感塑造时尚现代的感觉。我们把光带作为一种几何设计语言整合到空间中,塑造另一种质感。

We want to break the formal too much of the Eastern Zen, and this party agreed that the need to shape a little Eastern feel but not too deliberately, there is the feeling of Zen but not too cold the main idea. The whole to convey a kind of rustic fashion sense - there are style of temperament temperament. The entrance of the design no extra elements, the use of the body's own logic and texture of light and shadow texture to create a modern fashion sense. We integrated the band as a geometric design language into space, creating another texture.

入口的接待台设计了分体结构,左侧的生锈铁板制作的自循环水池为空间注入一丝活力,水泥制作的服务台粗狂有力。

The entrance of the reception desk designed a split structure, the left side of the rusty iron plate produced by the self-circulating pool for the space into a trace of vitality. The cement production desk is bold and powerful.

 

空间梯度与均衡很重要,通道的虚实进深更为讲究,不仅考虑在整体空间中的逻辑关系,自身的虚实也非常重要。通道尽头的一幅抽象水墨山水为这个通道做了一个视觉聚焦。

Spatial gradient and balance is very important, the channel of the actual situation is more stress, not only consider the logical relationship in the overall space, their own reality is also very important. An abstract ink landscape at the end of the passage made a visual focus for the channel.

质朴的生锈铁板、水泥、条纹石在光影下各自释放自己低调的光泽。

Rusty rusty iron plate, cement, stripes in the light of their own under the release of their low-key luster.


质朴的禅意风必须非常谨慎的运用造型和图案以避免浮夸。此处通道右侧的处理则是放置了四个历经岁月冲刷的朽木与背后的冲孔山水图案的屏风呼应-山水木石的主体场景。尽可能做到深藏若虚。

The rustic Zen wind must be very careful in the use of shapes and patterns to avoid exaggeration. Here the channel on the right side of the treatment is placed four years after the rotten rotten wood and behind the punching landscape pattern of the screen echo - the main scene of landscape wood and stone. As deep as possible.

展厅的设计在空间上没有做过多的造型和分割,而是利用原木、水泥、铁板、软装等材质用非常平实的手法将服装的质感凸显出来。整体风格以自然质朴深邃为主调,不拘泥于固定的风格和定式的思维。在这个空间你可以感受到欧美的质朴也能体会到东方的禅意。

The design of the exhibition hall in space did not do too much shape and segmentation, but the use of logs, cement, iron, soft equipment and other materials are very plain way to highlight the texture of clothing out. The overall style of natural simplicity as the main tone, not rigidly adhere to a fixed style and stereotypes of thinking. In this space you can feel the simplicity of Europe and the United States can also appreciate the Eastern Zen.

装饰立柱的旁边则是一组旧货市场淘来的储物箱和几本19世纪的外文书籍,一双极具调性的舞鞋被陈列其中尽显优雅与格调。

Decorated next to the column is a group of old goods market Amoy to the storage box and a few 19th century foreign language books, a pair of highly tuned shoes were displayed in which elegant and style.

休息区的沙发是从法国的旧货市场淘回来的,带有很重的后现代印迹,小圆桌是旧木褐色树脂的融合工艺,几个看似不相关的物件组合起来形成一种不拘一格时尚格调。

The rest area of the sofa is from the French flea market Amoy back, with a heavy post-modern imprint, small round table is the old wood brown resin fusion process, a few seemingly unrelated objects together to form a informal Lattice fashion style.

设计部是更为开放的布局,考虑到每个设计师都会有样衣货架等工具,特意把走道设计的很宽敞方便样衣货架的推拉移动。裸露的天花被有序的“米”字型吊灯统一起来。

Design Department is a more open layout, taking into account each designer will have a kind of clothing shelves and other tools, specifically to the aisle design is very spacious and easy to move the shelf pull. The bare ceilings are ordered in an orderly "m" shaped chandelier.

销售总监的办公室基装部分处理非常简洁,主要通过家具的陈设品凸显其空间格调。整板的原木办公台和新中式的家具相形益彰,黑铁板定制的书柜则极为现代,空间整体塑造出一种东方现代禅意的气质。

Sales director of the office base part of the deal is very simple, mainly through the furnishings of furniture highlights its spatial style. The whole board of the original office and the new Chinese furniture phase Changzhi, black iron custom bookcase is extremely modern, the overall space to create a kind of oriental modern Zen temperament.

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项目名称:欧引服饰-天安数码城办公室/展厅

室内设计:深圳柏纳德空间设计机构

项目完成:2017年5月

主创设计:张志文

参与设计:朱靓雯 杨蔚宇 盛平峰

软装方案:张志文

摄影:张志文

主题:意在型外 止于格调

设计面积:800平方米

主要材料:生锈铁板、水泥肌理、艺术实木板、铁管,打孔铁板

Project Name: Europe cited clothing - Tianan Digital City Office / exhibition hall

Interior design: Shenzhen Bernard space design agency

Project completed: May 2017

Main design: Zhang Zhiwen

Participate in the design: Zhu Liangwen Yang Weiyu Sheng Pingfeng

Soft installation program: Zhang Zhiwen

Photo: Zhang Zhiwen

Subject: Intentionality is outside style

Design area: 800 square meters

Main material: rusty iron plate, cement texture, art solid wood board, iron pipe, perforated iron plate

 

张志文2.jpg

张志文

柏纳德空间设计创始人兼设计总监

从业10年,专注于品牌商业空间的策划与设计,多年的品牌商业空间设计经历造就了团队从项目定位分析到具体的设计呈现有着一个系统的设计流程。每个项目都会从商业行为、模式、功能、创新点四个维度来考量,立足于项目自身定位着力用艺术的感染力来塑造品牌的气质。擅长审视趋势但不盲从潮流,他始终认为跟随内心的设计才能立于流行浪潮之上,这使柏纳德在对待每个项目时都会把独创性放在非常重要的一个位置,从而让作品的价值超越预期。

Zhang zhiwen

Bernard Space Design Founder and Design Director

Practitioners for 10 years, focused on the brand business space planning and design, years of brand business space design experience created a team from the project positioning analysis to the specific design has a system design process. Each project will be from the business behavior, model, function, innovation four dimensions to consider, based on the project itself with the appeal of art to shape the brand's temperament. Good at looking at the trend but not blindly follow the trend, to follow the inner design can stand on the wave of pop above, which makes Biner in the treatment of each project will put the originality of a very important position, so as to force the entire team to innovate, Cross-border, or even subversion, so that the value of the work beyond expectations.


张志文

深圳

\ 深圳柏纳德空间设计有限公司

\ 设计总监

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