Mellow Concepts Restaurant 脉络概念餐厅

项目地点:北京 | 2015-09-16 121 1

通过这个项目我们期望以品牌重塑的手段营造出一个具有年轻时尚感的台湾品牌餐厅。结合现在的LOGO,我们还期望可以为食客营造出轻松的用餐氛围:利用自然元素构成空间结构的每个部分,如树叶和树枝绵延的墙壁、天花板;利用简单的红色与白色营造出具有层次感的丰富空间。

 

The design brief was simple, to capture the hearts of Chinese elite consumers: the young and fashionable. However, they are also most discerning and hard to please. We decided to dramatise the design by abstracting nature’s language like tree trunks and foliage into pure white forms, only to be punctuated by splashes of bold reds, accented with natural wood, and grounded by discreet blacks.



UDP

北京

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