"Minimalism isn't just about simplicity, it's about refinement and making the complex simple."
—— John Maida.
▼跳动的蓝色音符，Beating blue notes ©Little Xie
The radiation radius of each space is limited, so how to display the theme content in a limited space, we need to find the visual center of the space, and derive the concept of interactive display in the visual center. Based on the commissioned proposition we received this time, based on the needs of the enterprise, we decided to use blue to illustrate this space. Use color to illustrate the identity of the company, and use simple design blocks to express the space, giving new vitality to the corporate exhibition hall.
▼一层空间概览，First floor space overview ©Little Xie
Beating blue notes
On the basis of respecting the structure of the original building, how to deal with the spatial height difference at the entrance and give the space new life has become an urgent problem that needs to be solved.
Under this spatial framework, we try to extend the vision through the connection of volumes, so that the space is infinitely enlarged on the axis. The high space at the entrance echoes the depth of the interior space. The blue lines are like lively notes, leaping from the entrance and flowing smoothly through the space, giving the space a lively atmosphere.
▼蓝色线条在空间中不断延伸，Blue lines continue to extend in space ©Little Xie
The wood-colored columns are like rests. As the beginning of the space, they define different expressions of visual emotions, and then wind out,Flow to the interior space.
▼人在空间的行走路线，People’s walking route in space ©Xuzhihui
▼从展厅回望楼梯，look back at the staircase from the exhibition hall ©Little Xie
▼首层展厅，Exhibition hall on the first floor ©Little Xie
The use of volume and color creates a deep extension of the space. The original long space is perfectly integrated through the shuttle and connection of blue lines.
In the use of materials, we hope to maintain "restraint" in terms of color and color, but it should also be in line with the characteristics of the brand and the current era, so we will use some materials that are more futuristic and textured.
▼展陈+互动一体空间，Exhibition + rest integrated space ©Little Xie
In the layout of the interactive area, the blocks are constantly reorganized to reflect as many functional diversities as possible in a small space.
▼轻巧的空间分割方式，Lightweight space division method ©Little Xie
Open and interesting path settings, flexible division and connection of spaces, increase the sense of spatial rhythm, maintain a certain degree of privacy and transparency, and naturally transition to different areas.
▼展厅内设置座位区，Seating area in the exhibition hall ©Little Xie
▼悬浮在空间中的蓝色丝带,Blue ribbon suspended in space ©Little Xie
With blue as the main tone of the space, the modeling blocks and light strips are integrated to form a linear light source. In the light-colored space atmosphere, its form is suspended in the space, bringing a flowing beauty to the overall space.
The stairs in the hall on the first floor will lead to the exhibition area on the second floor ©Little Xie
The flow of music and harmony
Space serves products. When designing space, how to provide viewers with an efficient and emotional experience is a key factor in our design considerations.
Naked Architecture once proposed that beauty comes from the glimpse of order. Faced with a wealth of product materials, we decided to use a methodical display method to elaborate, carving the space into a "back"-shaped structure, and setting up display niches on three walls to slowly unfold the development history of the company's products.
▼模块化的展台，Modular booth ©Little Xie
The beating melody continues, using lines as surfaces and surfaces as bodies, forming visual effects at different levels and angles in the space. The interaction between the blue volume and the space creates a continuous and repeated feeling. Natural light and shadow change over time, giving the space a charming background. The integration of spatial structure, scale and color makes the space present diverse and creative possibilities.
▼蓝色的体块在空间的延续，The continuation of the blue volume in the space ©Little Xie
▼可旋转展架，Rotating display stand ©Little Xie
The rotatable display rack brings about changes in light and shadow while rotating, enriching the spatial beauty composed of geometric lines and surfaces.
▼陈列区，Exhibition area ©Little Xie
The row-by-line display presents a slow rhythm, like several movements of music. There are pauses and continuity between the paragraphs, and they can be connected together simultaneously, becoming a continuous linguistic construction.
▼展厅细部，Showroom details ©Little Xie
▼嵌入墙体的壁龛，alcove built into the wall ©Little Xie
▼一层平面图，First floor plan ©Xuzhihui
▼二层平面图，Second floor plan ©Xuzhihui
Project Name: JIAYI Flexo Exhibition Hall
Location: Jiashan, Zhejiang
Project Year: 2023/09
Photographer: Little Xie