AIM恺慕 | M园区:工作生活在城市边缘

设计:AIM恺慕建筑设计 | 项目地点:上海 | 类别:商业空间 | 2020-11-05 5926 96


When we think about an office headquarter, we think of a landmark, a tall building situated in a busy CBD. What if the headquarter roots on the edge of the city, one foot in the countryside? Could we embrace the rural qualities in this contemporary fashion headquarters?



2015年我们受邀设计一个公司总部:M园区。业主希望园区体现企业一直以来强调 “不同寻常”的基因及十分平民的文化,在两种充满反差的身份中找到一种连接:一种是中国城市化中的、迅速现代化的城市住民;另一种则是传统的,来自草根乡村,向往田园生活的怀旧者。

A few years ago, we were approached with this question. The request was a campus that celebrated the unique culture of the company, evoked the spirit of the brand, “Be different”, and created cohesion between two contrasting identities - that of the city dweller, the new urbane, modern China, and that of the traditionalist. 


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This client has long navigated that tension, as one of contemporary China’s first and arguably most successful retailers. In 1995, the brand broke open the divide between the country’s working-class and previously inaccessible, expensive European fashion, and was at one point one of mainland China's leading casual wear apparel brands.





The project isn’t simply building a new corporate headquarters, but building a sustainable future. Breaking ground on one of the last unbuilt expanses of land between Disney, Pudong Airport, and the heart of Shanghai, the project evolved over time into careful meditation on contrast, context, and ultimately, developing an agricultural landscape into a commercial one.

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我们决定强调 “反差”,并更加极端化。不同于通常将建筑体分布整个地块的做法,我们选择直接了当将园区划为清晰的南北两块:一边是楼宇环绕的高密度商业中心,一边是绿植环绕的乡村景观。

We needed to address the contrasts. So we did it in a way that only makes sense here: Head on. The campus was split into two landscapes:hard and soft.


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The soft scape is the domain of nature, growth, and sustainability. This area houses a library, training center, and an executive suite. The architecture is inspired by the textures of the countryside and more traditional courtyard homes. Nature is incorporated into the design through recycled brick evoking the rural vision. At the center is a lake, with a meandering path that connects the two areas.


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The natural environment - green trees bordering the waters edge, water, hedge-lined pedestrian walkways - helps maintain the dialogue with the suburban environment, and sustains the vision of living and working in a natural world.



On the other side, we created a more high-density area. 


The client envisioned his campus as a place where work and life happen in tandem. We recreated the texture of daily city life, there are hotel and conference centers, flagship retail stores, offices, apartments, and a museum dedicated to the history of clothing culture in China.

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Using about a third of the space, this part will be much more public-facing, and further blurs the line between what is corporate culture, and what is simply culture. 

AIM_M Campus_ HQ (26).jpg



Separately, the buildings are singular, modest, and contrasted. But the campus was created to be as diverse as the people who will use it. Taken together, the juxtaposition of a high density, urban commercial center, and serene tree-lined courtyards with sun-splashed brick elicit a kind of tension that transforms the whole.

Individually, each landscape is a testament to the power of identity. Together, the campus is a visual celebration of the diversity of community. 




设计总监: Wendy Saunders, Vincent deGraaf

项目经理: 王丹旸, 颜敏

项目建筑师:Javier Paz Taibo,周望舒,胡秀芝

设计团队: Jovana Petrovic, Jamie Fernandez Rosa, 丁晨,焦琰,连晨,刘超,秦璟,田乐,王宇扬,王威众,周迪锋

室内设计:Arpad Bercek, Byungmin Jeon, Michael Hankiewicz,Peichin Li,Sowon Lee,邓海文,黄骁鸣,李欣,吴星恒,王尤宝儿



总建筑面积: 70 714 平方米

基地面积 :  56 571 平方米

预算: 4.5 亿元



Project name: M campus

Location: Shanghai, China


Design Principals: Wendy Saunders, Vincent de Graaf

Project Management: Diane Wang, Lisa Ngan

Project Architect: Javier Paz Taibo,Vincent Zhou,Shirley Woo

Architecture Team: Charles Liu, Difeng Zhou, DingChen, Isabel Qin, Jamie Fernandez Rosa, Jovana Petrovic, Jiao Yan, Lian Chen,TimTian, Sophia Wang, Weizhong Wang

Interior Team: Arpad Bercek, Byungmin Jeon, Baoer Wang, Michael Hankiewicz, Heaven Deng, Leven Li, Peichin Li, Patrick Wu, Simon Huang, Sowon Lee

Program: museum, library, office, retail, hotel, apartments and creative studios

Service scope: master planning, architecture, landscape & interior

GFA: 70 714 sqm

Site area: 56 571 sqm

Budget: 453 million




  • AIM恺慕 | M园区:工作生活...

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