DAS Lab设计：木九十概念店

设计：DAS Lab设计 | 项目地点：广州 | 类别：商业空间 | 2019-06-25 10344 61

运动静止下的动态延伸

Dynamic Extension of Stillness

邵峰摄

“静止”是物质不可见的内在运动，因为看不到他的运动，人们只能感受始各种物质的复杂组合。它们都在以肉眼不可见的速度运动着。围绕这个抽象的目标我们试图寻求一种图景，试图找到一种与“静止”相关的创作主题。

“Stillness” is an invisible internal movement of an object. The invisibility urges people to focus on the sophisticated structure of the object. All objects are moving at an invisible speed, which led us to the adventure of creating a space about “stillness”.

邵峰摄

Isometrica Constructive.jpg

邵峰摄

我们试图模拟某种机械运动在时间里的定格，由此将运动过程中产生的惯性、拉力、重力、轨迹、划痕以静态的图景记录下来。停转的“机芯齿轮”是空间的记忆点，其概念来自钟表。

在该空间里我们选择了装置这种载体，使其成为空间本身。尝试用当代语言解读品牌内核里“造型”与“匠心”的沉淀物质，也是对“恒久”的一种隐喻。

We attempted to simulate the freeze of a certain mechanical motion, thereby to record the inertia, tension, gravity, trajectory and even scratches generated during the motion into a static picture. A clock’s “moving gear” in stillness marked the memory point of a space, which inspired us when conceiving the space.

We chose to use an installation in the space and turned it into the space itself. We tried to interpret the idea of “style” and “ingenuity” in the core of the brand in contemporary language, which also stands as a metaphor for “permanence”.

邵峰摄

作为木九十在广州的首家概念店，我们决定摒弃时下传统零售的刻板思维，试图去创造一个在情绪上去引发共性的商业空间。在该空间里，产品与装置中的元素相结合，向人们输出品牌的故事情节以及商业零售的又一发展面向。

In the first concept store of MUJOSH in Guangzhou, we decided to abandon the stereotypes of traditional retails, instead we attempted to create a commercial space that emotionally triggers commonality. In this space, the product and the elements of the installation are intertwined to tell the story of the brand as well as another possibility of the development of retail.

邵峰摄

空间入口是完全为概念表达而开放的立面，在路人视线范围内巧妙弱化商品的存在，将营销目的对消费者产生的距离感隐藏于空间概念的自由表达中。

The entrance of the space visually weakened the display of products, instead, it tried to purely emphasize the concept of the space design to further blur the purpose of selling.

邵峰摄

在木九十的价值观中，眼镜应该是时尚的。放弃它，我们依然可以满足生活日常。因非必要之外的原因我们依然选择佩戴，这或许是一种更深存于自身的人生态度。

MUJOSH worships the fashionability of glasses. The glasses itself does not play a crucial part in our mundane life, yet it claims for one’s personality and value of life out of the necessities.