随着中国快速的城市化进展，越来越多的开发商开始进入三四线城市拓展市场，展示中心成为各个开发商展示其品牌实力和设计理念的重要载体。开发商希望通过优秀的展示中心的设计来吸引客户并对其产品的销售起到重要的推进作用。大部分展示中心往往功能单一并在完成其售楼功能后往往面临被拆除或者重新改造的结果造成严重的资源浪费。本项目是对展示中心这一特殊功能的建筑进行重新思考并希望通过设计使其更为可持续并成为未来社区以及城市的公共建筑。

As China’s development and urbanization continues, property developers have begun to expand into new markets such as third and fourth-tier cities. Sales offices have become an important conduit for them to demonstrate their brand’s strength and design philosophy. These offices are not only community activity centers and lounge areas for client communication, but also a promotional window to attract more clients to buy properties. After most of the properties have been sold, however, the usefulness of these offices declines. The purpose of this project is to reconsider the special function of the sales office building, in hopes of making it more sustainable through design, by becoming a symbolic public building for the future community and city.

　　本项目位于菏泽市开发区广州路与闽江路交汇处，为未来菏泽市的新中心，由于其特殊的区位，在设计中期望能够成为代表菏泽未来发展的地标式建筑。希望通过人性化和可持续的理念表达未来城市对美好生活的向往并为当地居民提供一个令人感动的城市公共空间。

This project is situated at the intersection of Guangzhou Road and Minjiang Road in the Economic Development Zone of Heze City in Shandong. It will become the new CBD center of Heze. Due to its unique location, the project is expected to be a landmark building in the future development of this prefecture-level city. We hope, through the concept of humanity and sustainability, to express the city’s future yearning for a better life, and to provide to local residents an impressive public space.

　　建筑理念以上世纪二十年代反应当时的社会及技术变革的艺术形式至上主义为原型，意在表达信息时代物理空间及虚拟空间之间相互影响且相互依赖的关系，信息时代生活中越来越多的行为在非重力状态下网络中的虚拟世界中完成，因此建筑中的物体被设计成一种不稳定的漂浮状态，每一种物体以一种独特的形式与相应的功能相呼应，包括入口（马蹄），沙盘区（大镜头），洽谈区（钻石），企业品牌（蓝石），办公区（橘盒）等等。

The architectural concept is based on the artistic supremacism that reflected the social and technological changes of the 1920s, with the intention of expressing the mutual influence and interdependence between physical and virtual space in the digital age. In the digital age, many of today’s actions are performed in the virtual world. Therefore, the objects in the building are designed to float in an unstable state. Each object echoes a corresponding function in a unique form, including the entrance (horseshoe), model area (big camera lens), enterprise brand (blue stone), office area (orange-coloured box), etc.

　　漂浮在空中的物体形成丰富而有层次的空间，以一种开放动态的姿态欢迎周边市民的到来。有的物体在空间中与玻璃外表皮碰撞并留下痕迹形成独特的建筑形象。建筑立面采用通体高透的超白玻璃的运用使得整个建筑内部的物体，空间，材料，色彩对外部城市空间一览无余。透明，开放融入城市空间。形成了一个区别于传统售楼处建筑充满活力的城市公共空间。

Objects floating in the air form a rich and hierarchical space, welcoming the surrounding audiences with an open dynamic posture. Some of the objects collide with the glass surface and leave traces to form a unique architectural image. The building façade is made of ultra-white glass which makes objects, spaces, material and colour from the interior visible to the outside space.

　　空间中大量使用了不同反光度和肌理的不锈钢金属板，同时也赋予不同的物体不同的颜色，形成空间中人与空间，物体，光，影像，色彩，材质变化丰富的互动。人行走在空间中每时每刻都会体验到不同的光影变化，仿佛置身于虚拟世界，新奇独特，美轮美奂。

Stainless steel metal panels with different reflectivity are used in the space, giving different objects a variety of colour and forming a rich interaction between people and space, objects, light, images, colours and materials. Visitors will experience different changes of light and shadow at every moment.

　　本项目作为对现实世界中售楼处这一特殊的地产现象的重新解构和思考，试图通过设计摆脱售楼这一单一的功能，让其能够更多的为当地的民众服务，提升公共生活品质，引领人们对未来美好生活的向往为社区做出积极的贡献。

As a reflection of the real world, this project attempts to look beyond a single function of the sales office through improved design, so that it can enhance the quality of public life and lead people strive for a better future and make a positive contribution to the community.

设计图纸

总平面图

立面图

剖面图

首层平面图

二层平面图

主入口节点

沙盘区节点

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关于aoe事建组

　　事建组建筑设计咨询（北京）有限公司，是一家总部位于北京的设计机构，创始人温群先生毕业于美国加州理工大学，曾在AEDAS,WOODS BAGOT及AECOM等多家世界著名的大型国际设计公司担任设计总监，完成的项目遍及中国及美国，他的二十多年的专业经验涵盖商业，办公，酒店，居住，教育，室内及规划设计领域。他的专业精神和创新理念为他在业内赢得了良好的口碑，作为主创，温群先生完成的多个设计作品获得了众多国际设计大奖。代表设计作品包括西交利物浦大学行政信息楼，贵阳天一国际广场，青岛金茂中欧国际城，北京雁栖湖国际会都，重庆国富沙磁文化广场，融创重庆鹿角商业广场等著名项目。

aoe is an architecture and interior design studio based in Beijing, China. Its award-winning work spans residential, commercial, hospitality, educational, civic, corporate, mixed-use and urban planning markets. Underpinned by a creative intelligence-led philosophy, aoe intervenes in the social environment to create vibrant human-city spaces of the future. Responsive to modern facets of human life, aoe’s design solutions fuse science and technology with the arts and culture, resulting in an inspired and much-needed reinvention of urban living – all the while, respecting local cultures, nature, and different ways of life.

aoe’s director is Larry Wen, an architect whose international reputation is built on over thirty years of service to the industry. Larry studied at Cal Poly Pomona University and has since led several renowned global design companies, among them Aedas, Woods Bagot and Aecom. He has directed numerous well-known projects – including Xi’an Jiaotong Liverpool University Administrative Information Building, Guiyang Tianyi International Plaza and Qingdao Jinmao Central Europe International City – picking up a string of awards along the way.