Andrew SIGFRIDS: 鹅岛精酿啤酒吧设计

设计:ASIG Design杰璐设计工作室 | 项目地点:上海 | 类别:餐饮空间 | 2018-06-06 6473 76

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  杰璐设计工作室携手全球消费品巨头,全球领先的酿酒制造商百威英博,设计并实施了该公司旗下在中国的第一家鹅岛精酿酒吧。酒吧座落在上海市区中心一个备受期待的全新商业人气聚集地—丰盛里。具备浓厚芝加哥底蕴的鹅岛精酿啤酒在全球推广的同时,选址于以经典石库门风格建筑作为特色的丰盛里,其本源意在向中国本土文化致敬。




ABInbev, a global consumer packaged goods giant, approached ASIG Design to design, develop and realize their Goose Island Brewhouse in Shanghai, China as a part of their multi-country global rollout.   Located at a highly anticipated new site in the heart of Shanghai, the historically sensitive Shikumen style building took center stage that nods to local Chinese beer culture and fluidly juxtaposed interior elements of the brand’s stong Chicago roots.


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  映衬在原汁原味芝加哥风格的红白二色窑砖背景下,精致的高光不锈钢酿酒容器与芝加哥地铁里黑白色面包砖,还有来自美国的再生地板产生强烈的对比,酒吧的室内空间效果得以完美展现。通过对二楼地面结构切割改造,空间高度得以延伸,并同时使得在混凝土斜屋顶之下的巨型吊扇令人难以忘怀。无论是在可以体验经典地道芝加哥酒吧感觉的一楼,还是感受相对私密就餐区的二楼,底部镀膜反射灯泡轻柔的光线,都带给防火木饰面吸音板天花一丝暖意。



The interior space is completely dominated by the dramatic view of sleek stainless steel brewing vessels that contrast with a backdrop of raw urban Chicago style through red fired brick walls, white domed ceramic subway tiles and reclaimed US barn wood oak flooring. Structural modifications to the 2F floor plate opens up the space and gives way to a dramatic view of an uplit concrete pitched roof flanked by a large fan.  Half chrome bowl top lights softly warm wood ceiling panels on both floors overarching a traditional brew hall experience on 1F and a more intimate dining experience on 2F.



Project name: GOOSE ISLAND BREWHOUSE

项目名称: 鹅岛精酿啤酒吧

Location: Shanghai, China

地点:中国上海市静安区茂名北路209号B区2座丰盛里

Area面积: 1,200sq.m.

Project Year项目年: 2017

设计公司名称/施工单位: ASIG Design杰璐设计工作室



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