此项目的客户是著名的女性内衣公司Yamamay，设计师来自时尚界颇具名气的建筑公司。 Yamamay与Piuarch之间的会面，源于对意大利巨人系列内衣魅力的重新审视。一个能够表达品牌理念的形象是基于轻盈，柔软，光彩，几何和对称的概念而产生的。在一个动态、创新型的零售体验中，可以接纳在不到二十年的时间里，在意大利乃至国外拥有1300多家店铺。

The client is a famous women’s lingerie company, the designer one of the most famous architectural firm in the fashion world. The meeting between Yamamay and Piuarch arises from the desire to bring a fresh look to the glamour of the Italian giant’s lingerie collections; an image that can express the brand’s philosophy – based on the concepts of lightness, softness, brilliance, geometry and symmetry – in a dynamic, innovative retail experience that can be adapted to the more than 1300 stores it has opened in less than twenty years in Italy and abroad.

　　因此，这个由Cimmino家族于2001年创立的性感女性内衣世界，成为各个层面设计新概念店铺的理想宝地。Piuarch以蝴蝶为主题，同在日本发现的秀美的山脉，创造了品牌的名称和品牌特性，以两个三角形为原型将其风格化，而后创建了一个识别模式，作为装饰新概念店的起点。

And so this sensual, feminine world of lingerie, founded by the Cimmino family in 2001, thus becomes a precious vessel from which ideas can drawn at various levels for the design of the new concept store. Piuarch started with the theme of a butterfly, the exquisitely beautiful yamamay found in Japan that inspired the name and the identity of the brand, stylizing it in a double triangle and creating an identifying pattern that serves as the starting point of the decorative concept for the new store.

　　在墙纸上采用重复的符号，在镜子甚至金属屏幕上采用激光切割设计，新的主题定义了产品所展示的背景。得益于它抽象的质感，它突出了明度、几何和对称相关的理论支撑。壁挂式的展示装置是其中的一部分，衣架采用细长的金色拉丝框架，倾斜的象牙色面板营造出复杂的锯齿形图案，让人联想到蝴蝶的优雅动作。在他们下面的是表面包裹着浅灰色的亮漆，宽度等宽的水平木质抽屉。方便存放货物，并使得销售人员可以随时检索货物。

Used as a repeated symbol on wallpaper, on mirrors and even on metal screens with laser-cut designs, the new motif defines the background of the products displayed, and thanks to its abstract quality, it highlights the axiom related to lightness, geometry and symmetry. The wall-mounted display units become part of it: hangers with a slender frame in brushed gold finish, enriched by tilted ivory-coloured panels that create a sophisticated zigzag pattern, reminiscent of the graceful, impalpable movements of the butterfly. Placed below them are horizontal drawer units of the same width with a light gray lacquered wood finish and shiny steel base, handy for storing the garments and allowing them to be easily retrieved by the sales staff.

　　销售区域中心的独立式家具，具有相同的功能。金属结构和木制抽屉为提取货物带来极大的方便。玻璃质感覆于台面，既可以作为方便顾客挑选商品的存在，也可以作为小型衣架放置具有象征性的收藏品。 The freestanding furnishings in the center of the sales area have the same features, with a metal structure and wooden drawers for maximum convenience. They have glass tops which can either serve as a convenient shelf for showing the items chosen by the customer or for placing small hangers with the most emblematic items in the collections. 

　　一切都在流动的空间顺序中协调一致，好似一块明度很高的调色板，只限于白色，象牙色，浅灰色和金色。墙上没有显示单元的部分被统一涂成白色，天花板也是如此，其中插入了可调节的灯具，同样是白色的。地面是相同的颜色，大块的方形瓦片结合水磨石的效果使空间通透而微妙。

Everything is harmonized in a flowing spatial sequence and, above all, in a colour palette that is limited to just the hues of white, ivory, light gray and gold: the parts of the wall without display units are plastered white, as are the ceilings, in which adjustable light fixtures, also white, are inserted. The floor is of the same colour, with large square tiles that combine the terrazzo effect with delicate tone-on-tone geometric marble inserts. 

　　这个轻盈、明亮充满暖意的空间，使得客人前来的价值大大提升。一个真正意义上的体验平台，要结合精致的室内设计、一流品质的产品和附加服务。包括店内的植物花卉、书柜和家居饰品。

The space is light, luminous and soft, inspiring extremely rewarding visits, during which the customer’s loyalty is also gained through the building of a real experiential platform that combines interior design, product and extra services – available at the main stores – such as a corner for selling plants and flowers, bookcases and home accessories.

Edited by Designwre