MDO将万科天马售楼处打造成了一个集购物体验和趣味活动为一体的多功能空间。

MDO seized the opportunity to turn Vanke Tian Ma Sales office into a unique retail experience offering a multitude of activities housed within a flexible space.

　　天马售楼处位于杭州市致力于发展住宅和综合体项目的拱墅区。设计师试图在室内空间运用简洁的背景和一系列时尚而有趣的色彩组合，来体现拱墅区的现代精神和此楼盘客户群体的独特个性。

Located in Gongshu district, an up and coming residential and mixed use neighborhood in Hangzhou, the practice sought for the interior to reflect the contemporary nature of the location and "individuality" of the clientele by utilizing a minimalist clean backdrop with a distinct colour palette that is both modern and playful.

　　为了迎合年轻一代首次购房者、小型企业主和创业者，售楼处的设计试图通过多功能的空间来提高空间利用效率，以展示快速多变的年轻生活方式。

Catering towards the new generation of first time buyers, small business owners and entrepreneurs, the design seeks to capture a fast-paced, shifting lifestyle by offering multiple programmes to maximize the efficiency of space.

　　在同一空间中囊括短暂而便捷的网络购物体验与相对永久而稳定的房产购买这两种看似相对的行为，是一个有趣的挑战。设计师借此机会去链接这两种不同的购物体验。

The opportunity to encapsulate the transient nature of the online retail experience with the more permanent purchase of a home became an interesting challenge, creating a connection between the two different modes of retail experience.

　　售楼处分为两层，由一个主题楼梯连接。售楼处上层的中心区域展示了此地块的模型，后方区域则放置了一个水吧台和座位。此层的墙面材质为抛光冲孔金属板，霓虹色的有机玻璃标识错落在墙面上，引导访客们通过整个空间。淡蓝色的水磨石地板与几种柔色家具相得益彰，定制的家具功能灵活，既可以用来工作，也可以用来休憩。

The sales office is split between two levels connected by a feature staircase. The upper level showcases the model of the new urban development in the centre with a bar and seating located at the far end. Walls are clad in perforated and polished steel panels punctured with neon coloured perspex signage drawing visitors through the space. A light blue terrazzo floor offers a neutral backdrop to the furniture in a range of soft pastel hues. Bespoke furniture redefines flexibility by acting functionally as a place for both work and relaxation.

　　软膜天花为整层提供了充足而均匀的照明。在夜晚，整个空间便变成了一个不同品牌的展览和活动空间。

Stretch-screen fabric lighting allows for consistent illumination throughout the day and night when it turns into an exhibition and event space for the different brands housed within.

　　被金属墙面围绕的楼梯向外延伸，与红色树脂板结合成座位，供访客们休息。楼梯区域为网易云音乐设计了装置，让人们可以通过这里的耳机和投影亲身感受线上音乐平台。

The staircase wrapped in metal extends out to provide stepped seating highlighted with red resin for customers to relax with. An installation for Chinese music brand Netease Music allows people to physically engage with the online music store via headphones and projections.

　　在售楼处的下层是网易严选的一个临时展厅。网易严选是一个以生活概念和家具产品为主旨的网购平台。其产品陈列在一个S形镜面材质的桌子上，自然引领访客们浏览展品，之后再步入公共区域。

Located on the lower level is a temporary Showroom for Netease Yan Xuan, an online retail store focused on new living concepts and home ware brands. Products are displayed on a mirror finish S shaped table, creating a presentation platform that gently guides visitors around the exhibition before heading out into the public space.

　　天马售楼处是一个整体而全面的设计。它在各种密集的功能区域之间创造了巧妙的联系，从而捕捉到了变化性的精髓。室内空间里，材质的坚硬与柔软和色彩的深与浅之间的强烈对比，映射出了万科对于中国城市发展和创造空间的大胆远见。

Tian Ma Sales office is a holistic design capturing the essence of changeability by creating subtle relationships between the dense programmatic requirements. The contrasts displayed in the interior palette between hard and soft, light and dark, create a strong identity that resonates with Vanke’s bold vision for place making and urban development in China.

项目名称：万科天马售楼处 

事务所：More Design Office (MDO) / 木君建筑设计咨询（上海）有限公司

主创建筑师：Justin Bridgland, Jaycee Chui, Kelsy Alexander, 唐立, 李志恒, 曾玺锦, 陈晗, 童慧, 杨超

状态：2017年完成

面积：500平方米

地址：中国浙江省杭州市拱墅区石祥路208号

客户：万科杭州

摄影：Seth Powers 

Edited by Designwire