【首发】DPD: inWe因味茶梅龙镇广场旗舰店

设计:DPD | 项目地点: | 类别:餐饮空间 | 2017-11-24 6717 118

  inWE茶饮DNA由各个领域的精英人士聚合而成。创始人缪钦有着20年的餐饮管理 经验,曾任前麦当劳中国首席运营官COO,于2014年创立inWE茶品牌,并获得以刘强东为主中欧商学院同班同学为班底的天使基金的投资,章泽天女士出任投资人代表。



    inWe主供绿茶、白茶、青茶、红茶、黑茶等各种中式纯茶,以茶引领东方生活方式, 向世界展现时尚东方。同时,国内外优质茶叶及丰富茶周边产品同步售卖,一站式打造年 轻人的时尚茶生活。其实一切都是因为茶。茶是这家店的灵魂。而茶属木,可以说,这家店遇木则润。木居东,有曲直之性,纳水土之气,以条纹为形,色彩上以绿色和原木色为代表。所以,你会看到全店都是纯粹的白色与原木色,条纹元素贯穿整场。



  当初项目定位以茶引领东方生活方式, 向世界展现时尚东方。同时,国内外优质茶叶及丰富茶周边产品同步售卖,一站式打造年 轻人的时尚茶生活。



  整个空间犹如喧闹街道上一个巨大的敞开着的茶匣子,向每一位寻找归属的来客打开着心扉。这里不仅是贩售茶产品的场所,还是新生活方式的展示平台,人们与茶文化对话的窗口。

The whole space is like a giant open tea box on the busy street, revealing itself to every guest seeking a sense of belonging here. It’s not just a tea shop, but a showcase of new life style and a window between us and the tea culture.



  对于大多数年轻人来说,充满仪式感的程序,相对复杂的冲泡手法,以及老化的体验空间,都可能是阻隔他们爱上茶文化的元素。茶与繁琐、严肃、传统的象征紧紧捆绑在一起,然而事实上它并非必然如此。DPD香港递加设计接受了新式茶饮品牌因味茶在上海梅龙镇旗舰店的设计委托,试图通过当代的设计手法来重新演绎古来的中式茶道文化,冲击年轻人对茶文化的传统认知,创造出自然的、引人驻足的茶文化消费场所。

For most young people, the obstacles preventing them from falling in love with tea culture is the ritualistic procedure, complicated making process and old-fashioned tea house design. Tea is stereotyped as complicated, serious and traditional, but actually it can be different. DPD is commissioned by inWe to design its flagship tea shop in Westgate Mall in Shanghai to present the traditional Chinese tea culture through modern design method, refresh young people’s opinion and create a natural, attractive place for tea.



  木格栅门头橱窗、开放式的座位和明亮整洁的室内环境,使得整个茶饮空间在繁华购物中心的临街店铺中别树一格,如一缕清风般自然而静谧。她像是街道上一个巨大的敞开着的茶匣子,向每一位寻找归属的来客打开着心扉。店内顾客能一边品尝茶饮一边欣赏街景,他们在歇息,或在谈笑风生,也不知不觉成为了路人眼里别致的风景。这里不仅是贩售茶产品的场所,更是新生活方式的展示平台,人们与茶文化对话的窗口。

Wooden grating show windows, open seating area and bright neat indoor space makes the whole tea shop outstanding in the hustle-bustle, just like a quiet gentle breeze in your face. She’s like a giant open tea box on the busy street, revealing itself to every guest seeking a sense of belonging. Customers can enjoy the urban view through the windows while tasting tea. They are resting, chatting, and at the same time becoming the special view in the pedestrians’ eyes. It’s not just a tea shop, but also a showcase of new life style, a window between us and the tea culture.



  半透明的木栅格与白色墙体构成构成的弯曲廊道,引导人们一步步向店内探索,营造曲径通幽的神秘感。

A mysterious wavy corridor made of semi-transparent wooden grating, together with the white wall, leads people to explore step by step into the shop.



  传统茶文化在传播上需要符合当代的文化语境与沟通方式,才能让年轻人真正产生共鸣。DPD提取茶文化与因味茶品牌中的标志性元素,融入到茶饮空间的诠释当中。

To encourage the young generation to embrace traditional tea culture, we need to change the cultural context and communication style. DPD has extracted the symbolizing element from traditional tea culture and inWe brand, applied them to the explanation of this project design.



 空间中大量运用的流线设计,形源于水滴入水面中所泛起的涟漪;天花的圆顶造型是受传统建筑中天井的启发,意在营造惬意的院落氛围;洁净的白色与自然的原木色占据整个空间,让顾客更轻松自在地体验茶道美学。

Large amount of circulation design is originated from ripples in the water. The round celling design is inspired by the patio in traditional architecture, intending to create a cozy atmosphere. Also the tea shop is mainly in shite and log color, offering the customers a more relaxing tea-tasting experience.


 

  随着步伐向前迈进,靠近,视觉逐渐成为牵动触觉、嗅觉与听觉的感官,引领来客探寻茶道精神。在追求高效率的当下,依旧不舍弃日常的仪式感,珍重每一个细微瞬间,不管世间潮水如何汹涌,这一点点苦涩的清香都可以用以抵抗洪流,守住本心。

Walking slowly into the shop, visitors’ vision, smell and hearing are all activated, totally ready to explore the tea spirit. In this modern society which highly values efficiency, we still stick to the daily rituals, cherish every single moment of life. No matter how changeable the world is, the little bitterness will hold on tight to the ground and remind us why we started.

  

设计师简介


设计总监形象照 - 林镇 .jpeg

林镇


  温州商人和杭州文人的混血,从小酷爱艺术设计,12年硕士毕业于香港理工大学并成立自己的工作室,14年留学英国皇家艺术学院进修可持续设计,并在15年游学欧洲期间,结缘LB21建筑事务所的建筑师以及艺术家,成为巴塞罗那艺术大学驻广州大使,同年创立自己的商业茶饮品牌TMB混茶,成为设计商业艺术三者结合模式的深度研究者。


 
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