新兴年轻珠宝品牌Precita于越南胡志明市中心地区开设万众瞩目的型格旗舰店。越南的珠宝市场传统上较侧重于首饰本身的价值，但近年亦受到国际潮流的挑战。有见及此，Stefano Tordiglione Design于细腻敏感与鲜明大胆之间取得平衡，在富现代感而别緻的设计中呈现时尚的珠宝，同时亦保留经典的本地特色。

Emerging young jewellery brand, Precita, has opened a strikingly stylish flagship in the centre of Ho Chi Minh City. Traditionally focused on monetary value, the Vietnamese jewellery market is challenging for international trends. With this in mind, Stefano Tordiglione Design has sought a balance between sensitivity and boldness, introducing fashionable jewellery pieces in a modern and chic light with an eye on the classic vogue.

        珠宝饰柜以淡蓝色的线条作点缀，引领顾客进入明亮的店舖。修长而带有历史气韵的越南建筑以粉色批盪, 牆身镶嵌饰柜, 犹如把橱窗带到店内一样，并以天蓝色强调时代感，这亦正是品牌的官方颜色。一条令人印象难忘的楼梯通往二楼，扶手以橡木和玻璃拼接成几何图案，重新演绎「Precita」这个品牌名称——这是图案是正是设计师专为表现品牌独特之处而设计。

Visitors are led into the bright store by the jewellery cabinets with smooth lines of subtle blue edging. The narrowness and the historical structure of the Vietnamese building is dissolved by soft stucco white walls and large wall cabinets reminiscent of windows, where a sense of contemporary is highlighted in a touch of sky blue--the official colour of the brand. A remarkable staircase leads up to the second floor, the handrail featuring a geometric pattern reinterpreting the word ‘Precita’ in oak and glass, a unique expression of the brands identity created by the designer. 

        二楼主要陈列价格较高的首饰。这裡的透明饰柜和镜子以木条作装饰及点缀，然后层层下降地将它们悬挂起来，带出明亮而有趣的氛围。二楼地板的中空部分让人可以直视出入口位置, 客人进入和离开店舖的时候，可以看到令人印象难忘的两层8米的楼高。

The second floor displays higher value items. Here transparent cabinets and mirrors are accompanied and differentiated by wooden lines, which descend to hold them suspended in an atmosphere of lightness and curiosity. The floor is a deliberately open space that looks out over the entryway, inviting a breath upon entry and exit with an ample double-height space over 8 meters high.

        店内的装修物料都经过精挑细选，反映出品牌的独特个性。饰柜是米白色的，并配以轻淡的Precita 品牌图案作点缀，玫瑰金的金属装饰不但用于装饰玻璃的边缘，亦用以配合品牌图案及色调。品牌标志框架辅以刮削过的混凝土背牆，增添了不少现代感；而以橡木围绕乾淨的灰色石砖地板则能为店舖加添温暖感。饰柜的柜脚亦以木材製成，令感觉更加轻盈。店舖的照明兼具实用及装饰功能，不但能衬托各款珍贵的珠宝，从外立面看来，更能营造仿如星夜般的幻境。

The materials were chosen to represent the character of the brand. The cabinets are off white, with subtle recalls of the Precita pattern in relief, rose gold coloured metal edging the glass and brand pattern and colour. The brand logo frame is given modern assurance by a scraped concrete background, while clean grey stone flooring is surrounded by oak to add warmth. Wood also holds the legs of the cabinets where they meet the floor, giving a sense of lightness. The store lights marry form and function, illuminating the precious pieces and also forming a starry night from the exterior.

        以美国1950年代风格为灵感的外牆，显得份外独特而洁淨。它有层次地表达出店舖的各种元素——清凉的蓝色线条与乾淨的米白色石头形成对比；独特的Precita图案由顶楼缓缓向下延展；还有反複出现的灯饰——这些元素结合起来正好创造出一种优雅的动力。每天晚上，LED灯都会亮起，强调一个新品牌的掘起，同时引发人们对珠宝的重新思考。

The façade, inspired by American 1950’s style, stands unique and clean. It expresses the defining elements of the store in layers - the cool blue lines against clean beige stone, the unique Precita pattern that descends from the top floor, the repeated light fixtures; they all combine to create a tone of graceful dynamism. At night the LED lights come on, framing and confirming the presence of a new brand, and a refreshed way of thinking about jewellery. 

项目名称: Precita时尚珠宝店

空间设计公司: Stefano Tordiglione Design Ltd

客户:  Ben Thanh Jewelry Joint Stock Company

设计总监: Stefano Tordiglione

地点: 越南胡志明市

完工日期: 2017年5月

面积: 150平方米

摄影:  Precita

强身:  乳白色油漆，浅蓝色油漆

地台:  浅灰色地砖

天花:  白色油漆

家俱:  木材，玫瑰金不鏽钢，浅蓝色布料

外立面: 乳白色砖，浅蓝色户外漆，清玻璃

Name of Project: Precita Jewellery Boutique

Interior Design Studio: Stefano Tordiglione Design Ltd

Name of Client: Ben Thanh Jewelry Joint Stock Company

Chief Designer: Stefano Tordiglione        

Location: Ho Chi Minh City, Vietnam

Completion Date: May 2017

Area: 150 sqm

Photo: Precita

Wall: Light cream paint, Cascade emulsion paint

Floor:  Light grey floor tile
Ceiling: White emulsion paint
Furniture: Wood,  Rose gold stainless steel, Light blue fabric

Façade: Light cream tile, Cascade blue outdoor paint, Crystal clear glass

Edit by Designwire