MDDM:服装定制品牌Principle M展厅设计

设计:MDDM STUDIO | 项目地点:北京 | 类别:商业空间 | 2017-07-07 13289 52

Principle M Showroom, Beijing


MDDM STUDIO places two onyx slabs into a neutral environment made of concrete surfaces and white furniture.


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The new showroom of Principle M, a Beijing based tailored clothing label, features two entire onyx slabs in a white environment. The stones natural texture creates the focal points and introduces warm colors in a space designed to be simple and neutral to highlight the exhibited fashion pieces.


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        坐落于北京的服装定制品牌Principle M的新展厅设计,在一个白色的环境中安装了两个完整的玉石板材。玉石的自然纹理创造了视觉焦点,并为一个简洁及中性的空间引入暖色,以突出展示的时装作品。


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The ceiling and the floor, both in concrete, are the horizontal surfaces in which white big scale furniture pieces are inserted. A long white bench defines the perimeter of the space, while a suspended cabinet divides the showroom from the office area.

        天花板和地板,都是混凝土材质,白色的大尺寸家具穿插进它们所创造的水平表面。白色长凳分隔了空间上的环形空间,悬挂的柜子将展厅从办公区域分隔开来。


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A 9m long drawer diagonally crosses the entire length of the showroom and breaks the regularity of the space. This central piece guides the customers through the suits design process. As they enter the showroom, it welcomes and leads them to the design area where the customers meet the tailors to go through the fabric samples. While heading to the fitting room the customers can browse among other ready to wear accessories, exhibited in glass displays integrated into the drawers.


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        整个展厅的长度为9米,打破了空间的规律性。这一中性区域引导顾客体验整个制衣过程。当他们进入展厅时,这里接待并带领他们进入设计区域,顾客在这里遇见裁缝,并行走于织物样品之间。在前往试衣间的同时,顾客还可以观赏其他在展柜里展示的,可以佩戴的饰品。


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The drawer can be split in 4 modules transforming the showroom in different setting, to host special events like fashion or pop up shows.  

        展柜可以分为四个模块,将展厅分成四个不同的模块,如时尚或流行等热点元素。


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Thin black steel profiles are used to frame display areas as well as to add more hanging points. For the suspended cabinet, several hanging displays can be arranged in different settings, according to collection changes. 

        轻薄的黑色钢轨被用来围合展示区域以及增加更多的悬挂点。对于悬挂式的橱柜,可以根据展品的不同安排不同的展示方式。


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Five customized lamps, which feature the same black steel profile together with adjustable spotlights, are arranged in horizontal and vertical settings.

        五盏定制的灯具,它的特点是相同的黑色钢材外壳和可调节的聚光灯,在水平和垂直的方向上排列。


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▲平面布局图/overall plan


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▲透视图/perspective view


设计公司:MDDM STUDIO 木答答木

项目地:中国,北京

面积:200sqm

功能:展厅

完工日期:2017年

承包商:卡士联装饰有限责任公司, 车安祺

图纸绘制:北京巢居美家具有限公司

结构:Kvadrat

摄影:Hector Pei



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