Hyundai Card Cooking Library, Seoul
London based specialist F&B design studio, Blacksheep has just completed work on The Cooking Library in Seoul, for Hyundai Card (HC), one of Korea’s largest credit card companies.
HC have conceived the Hyundai Card Libraries, as a series of four inspirational spaces designed to provide an ‘analogue’ antidote to the fast pace of city life in the digital age and to stimulate meaningful and inspiring experiences in everyday life. Each of the Libraries touches on the refined knowledge of various lifestyles, covering realms of Travel, Music, Design and Cooking, the last Library in the series.
Working in collaboration with Choi Wook of One O One Architects, Blacksheep were commissioned to bring the Hyundai Card Cooking Library to life as the last and most ambitious chapter in the series. Blacksheep created the complete guest experience from interior design through to branding, staff uniforms and packaging. The Cooking Library creates real-world experiences that unfold as you navigate the space to explore the universe of cooking and food. The design brief challenged Blacksheep to create a connected experience over five-floors of the Library that celebrates and brings to life the joys of cooking in Yeongdeungpo-gu, one of Seoul’s most affluent neighbourhoods.
Blacksheep和Choi Wook of One O One建筑事务所合作，目的在于让这家图书馆在一系列那些最后的、而最激动人心的篇章中焕发出新的生命力。Blacksheep从室内空间到品牌、员工支付和包装打造出了完完全全的客户体验。烹饪图书馆营造出一种真实世界的体验，可以让人在这个空间中“航行”的时候，可以对这个烹饪和美食的世界探寻一番。Blacksheep面临的最大挑战是通过图书馆的五层，可以形成一个相互联系的体验空间，让首尔最富裕的社区之一的永登浦区体验到烹饪的乐趣。
Blacksheep worked to create an inspiring world where craftsmanship provides fundamental luxury, tactility invites human touch, and analogue detailing allows visitors to get lost in the romance of time. The Blacksheep design team envisaged a humble factory setting on the outskirts of Europe and translated that into a food laboratory in the heart of Seoul. It has specified an array of high-quality products from leading European furniture and lighting brands to bring the concept to life and enrich the experience for all HC Cooking Library visitors.
The inner spaces of the HC Cooking Library have been designed to connect organically over five floors. Each space is distinguished by the experiences offered within and is linked to the next space through stimulation of the senses, by scent, sound and sight. Materiality takes on design characteristics of the level in which it belongs and visitors are guided by subtle cues running through the Library.
Deli, Shop, Bakery and Café／熟食店、商店、面包房和餐馆
The ground floor is home to a deli, shop, bakery and café, all open to HC card members and the general public. Designed as the first taste of the Library’s culinary experiences and dedicated to food, visitors are drawn in through the sensory displays of artisan bread and patisseries in the deli, by European herbs, spices, cheese and charcuterie in the shop, by exotic baked goods in the bakery, including Portuguese Barco, and fresh coffee in the café. The ground floor is defined by a sense of practicality and function. On entering, visitors are met by the cleanse ritual delivered through a traditional cast iron water hand pump, with a cast concrete bowl and brass plinth. In solid brass lettering above the station, is a lettered display – Through water came life through life came love.
The Library on the first floor is an analogue playground dedicated to the discovery of books and exploring cooking ingredients. It is a calm and thoughtful place where intuitive design and playful gestures encourage guests to navigate a vast collection of more than 10,000 cookery books.
The first floor also houses the ‘Ingredients House’ a dramatic display of hundreds of ingredients from around the world including rice bran oil, annatto and myrtle. It is a curated and insightful display system that celebrates crafted luxury and encourages visitors to explore the archive and experiment with its ingredients.
The Kitchen on level three is where the concept of cooking comes to life, celebrating human involvement in the cooking experience and embracing domestic approaches to the culinary arts.
The Recipe Room／食谱房
In the Recipe Room, crafted, low-level domestic lighting and a herringbone pattern wooden floor provides a sense of domestic familiarity. A Tribeca Harrison chandelier from Menu sits above the &tradition Raft table and hand sewn leather chairs by Gemla, are covered in leather from the oldest leather factory in Sweden. Domestic accessories such as weighing scales and Max Lamb for 1882 basalt accessories are placed on solid oak shelving, to break up the display of books.
Adjacent to the Kitchen, an architectural, glass-framed canopy creates ‘The Greenhouse,’ Blacksheep conceived the idea for this space as an outdoor/indoor dining environment. Vibrant terracotta paving is laid in a stacked herringbone pattern and contrasts with tactile woven outdoor furniture, while a lush adjacent allotment provides a supply of plants to feed the HC Cooking Library with seasonal ingredients.
The kitchen space on the basement floor is an inspiring pantry of abundance, offering insight into a working kitchen encased by Crittle reeded glass panels. The space also includes oversized wine displays to the rear wall of the storeroom, formed from a layered pattern of copper, blackened steel and perforated panels. White tiles sourced from British tile supplier Grestec clad the kitchen interior and contrast with grey polished plaster walls.
All levels of the HC Cooking Library have factory-inspired blackened steel sanitary ware and specially commissioned artwork by British artist, David Shrigley. Blacksheep was drawn to the dry satirical nature of Shrigley’s work and felt it would translate very well in a scheme that is all about human touch and a sense of the analogue. Blacksheep challenged Shrigley to create five works that respond to the surroundings of the Library and reflect the HC Cooking Library experience. These include phallic bronze sculptures set behind glazed walls in the basement toilets.
All other artwork throughout the interior space was sourced by Hyundai Card including the feature balcony art piece from Art Basel on the Library floor.
Edit by Desingwire