MOJOY·长春摩界酒吧

项目地点:长春 | 2016-05-09 1963 3


摩界国际派对空间  

The largest night club in Changchun


坐落于长春重庆路商圈,地理位置优越,商业气息浓厚。周边有万达广场、卓展购物中心、香格里拉酒店和长春国际大厦等。耗资超过5000万,空间可容纳1000余人的摩界,无论从规模还是投资上来看,都是长春最大的夜店,也是东北地区娱乐行业的佼佼者,未来行业的标杆。


MJ Space locates in the centre of Changchun’s CBD, surrounding by Wanda Plaza, Zhuozhan Shopping mall, Shangri-La Hotels & Resorts, and Changchun International Building. It costs over 50 million RMB and is able to host more than 1,000 people. MJ Space is the largest night club in Changchun according to scale as well as investment. It is also a “shining star” among its peers and will be the trend of entertainment industry in North East China.



                                   项目信息                                  

                    Design: Newera Design  

                    设计单位:新冶组设计顾问有限公司

                    Main case:Yellow Chan

                    主案设计:陈武

                    Location:Jilin

                    项目地点:吉林长春

                    Area:1,600㎡

                    项目面积:1,600㎡ 

                                                                                                     



哥特风,令空间更出位  

Gothic makes MJ Space more outstanding


摩登出位是本案的调性定位,新冶组因此通过哥特式设计风格,将年轻、时髦、反叛的精神带到了摩界空间。全国首家升降龙骨灯和柱阵MADX钢构设计的技术运用令哥特风尤其得到充分演绎,并带来整体空间的独特气质,深受消费者热捧。


Gothic makes factors bring youth, fashion, even the rebel spirit into MJ Space. Also, NEWERA mixes elevator keel lights (the first ones in China) and gothic MADX, which makes customers love MJ Space because of these gothic factors.



想象力,令空间更娱乐  

Imagination makes MJ Space more recreational


对娱乐趋势社交化、人群聚合产生娱乐性的商业洞察,令设计师在处理本案时,打破了传统的空间界限,不再用硬装来区隔空间,而是创造性的将人群聚拢在同一空间里,制造人与人之间更多的互动可能性。


Additionally, NEWERA breaks traditional partition, they prefer to gather people in a same room rather than utilize hard surfaces to divide the space. However, wood ceiling and lights make the space become fantastic and magic, so that people could regard the room as others via imagination. NEWERA takes the entertainment of this MJ Space to an extreme.



吊饰和灯光的巧妙变换搭配,在本案中起到至关重要的作用。经设计师精确编排的光影变化及节奏,令空间充满魔幻和想象,让消费者即便身处同一处里却能任由想象徜徉流动,带来实时变化的娱乐心理体验。


Besides the best place in Changchun and the grasp of consumer psychology, the fusion of the entertainment and design would make a leading night club. Because only in these ways, can the operator improve the interaction between space and people, so that promote the user viscosity. NEWERA utilize cool and warm lights to build a magic space just likes the gateway. 



如果说消费者因此沉浸在美丽梦境里快乐逍遥,那么善于掌控和调节消费者心理的设计师,便是那个造梦的人。


If consumers are so immersed in the beautiful dream happy happy, so good at controlling and regulating the design of consumer psychology, the designer is the dream of the people.



陈武

其它

\ 深圳市新冶组设计顾问有限公司

\ 创始人/设计总监

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