【新作】LK DESIGN 刘柯设计 | PRESENT TO FUTURE---MEYA茶饮·中国广州
设计挑战 # Design Challenge
How to retain the younger generation of consumer groups through the design of store space is the focus of the design of this case
The world's first man-made satellite was launched in 1957. Since then, the space age has officially opened. Under the background of the current "space age", people are more eager to explore the unknown space. The design core of this case is to grasp this popular trend in the current era, integrate the design concept with the organic links of stores and products, maximize the traffic, improve the commercial value of the brand and lead the consumption trend of the times.
Everything will have an initial state, from nothing to existence, from disorder to order, iterative perfection and interactive replacement. Similarly, design shuttles from the beginning of chaos to the future, from the beginning of design to completion.
The same is true of meya. The inspiration of the design of this case is the "future" mentioned at the beginning. Each of us has different understanding of the word. It is an unknown world full of endless reverie, which makes people curious and yearn.
We hope to create a more immersive space, so that every consumer can enjoy the taste experience of drinks and diffuse their senses. Through the use of devices, light lines, curves and other elements in the space, we can bring consumers a comprehensive experience of physical and mental immersion.