【新作】LK DESIGN 刘柯设计 | PRESENT TO FUTURE---MEYA茶饮·中国广州

项目地点:广州 | 2021-10-15 20 0

设计挑战 #  Design Challenge

如何通过店铺空间的设计留住年轻一代消费群体是本案设计关注的重点

How to retain the younger generation of consumer groups through the design of  store space is the focus of the design of this case


1957年世界上第一个人造卫星发射,自此太空时代正式开启。在当下“太空时代”的背景下,人们对未知空间更加充满探索欲。本案例的设计核心便是抓住当前时代下这一流行趋势,让空间设计理念与店铺、产品有机的链接融合在一起,最大程度的获取流量 提升品牌的商业价值,引领时代消费潮流。

The world's first man-made satellite was launched in 1957. Since then, the space age has officially opened. Under the background of the current "space age", people are more eager to explore the unknown space. The design core of this case is to grasp this popular trend in the current era, integrate the design concept with the organic links of stores and products, maximize the traffic, improve the commercial value of the brand and lead the consumption trend of the times.


万事万物都会有一个初始的状态,从无到有,从无序到有序,迭代完善,交互更替。设计同理,从混沌之初穿梭到未来,从设计初始直至完成。MEYA同样如此,本案设计的灵感是开头提到的“未来”,这个词我们每个人的理解各有所异,它是一个未知的世界,充满着无尽的遐想,让人们产生好奇和向往。

Everything will have an initial state, from nothing to existence, from disorder to order, iterative perfection and interactive replacement. Similarly, design shuttles from the beginning of chaos to the future, from the beginning of design to completion.

The same is true of meya. The inspiration of the design of this case is the "future" mentioned at the beginning. Each of us has different understanding of the word. It is an unknown world full of endless reverie, which makes people curious and yearn.


我们希望能够营造一个更为沉浸式的空间,让每位消费者在享受饮品的味觉体验同时,使感官扩散,通过空间内的装置,灯光,曲线等元素的运用带给消费者身心感官沉浸的综合体验。

We hope to create a more immersive space, so that every consumer can enjoy the taste experience of drinks and diffuse their senses. Through the use of devices, light lines, curves and other elements in the space, we can bring consumers a comprehensive experience of physical and mental immersion.



刘柯

山东

\ 青岛刘柯设计装饰有限公司

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