现象设计 | 实验性设计展现废土美学
The wasteland-style, as showcased in the movie Dune, indicates a philosophical paradox that even though mankind has developed the most advanced technology, the only thing we can do in the industrial ruins is to seek for the Utopia in the virtual world. And the only thing we share with people hundreds of years ago, is the bright moon behind the meager atmosphere hanging above the sky.
近期由现象设计完成的LinkedTown Coffee 联庄咖啡在杭州落成。现象设计在保留场地原生条件的基础上，以“低剂量”的理念对场地进行设计干预，将回收家具与数字艺术结合完成了一系列实验性艺术装置，创造出咖啡“废土美学”在场体验。
LinkedTown Coffee, projected by XianXiangDesign, has been completed in Hangzhou. With the principle of “low-dose” in mind, XianXiangDesign kept the original layout of the site and transformed recycled furniture and digital arts into experimental artworks as wasteland-style decorations for the cafe.
“Hangzhou is crowded with cafes, so the problem is how to empower a cafe brand with design to make it stand out? After a few rounds of discussions with the owner, we chose the shabby but eco-friendly wasteland-style along with recycled furniture and top-notch coffee equipment for the new cafe brand. It is much different from other competitors on the market for its niche positioning and resonance aroused by the ambivalence.”
The “low-dose” principle refers to the technique of “less is more” in design. In other words, obvious traces of design are hidden to highlight the unintentional decadence of the site, combining ruggedness with high-tech. Such atmosphere will help meet the business demand and further reflects the value of sustainability. As a result, the brand-new concept has inspired XianXiangDesignt to try something bold that will make a difference to the structure of young-oriented retail stores.
The external design maintains the original arc glass curtain wall, shrouded by the cheap water-proof cloth with the cafe name drawn in graffiti to replace the traditional exquisite neon-light signs.
The semi-outdoor space along the street serves as a transition, where an art device made of bricks and old television is placed in the center. The blurred image on the screen brims with despair in doom.
The six-meter wide coffee bar is renovated from two lifting machines with a bearing of 4,000 kg. The cold machines adds a tinge of metal gray to the space, and imaginative furniture renovation like this is a vital part of the design, coupled with digital arts.
The screens behind the bar are playing Fifty Moons, a digital video produced by artist Cui Shaohan. It fashions a space of imagination with countless energy, a mix of the dynamic moon and boundless universe. The variable yet lively planet existing in multiple realities presents the clash of imagination and creativity to the audience.
Low-dose, Low Waste
By means of experimental deconstruction, destruction and patching, XianXiangDesign created the new furniture that suit the wasteland-style atmosphere in an artistic and romantic manner.
Broken chairs collected from flea market are embedded with a dark green acrylic plate or reinforced with a metal leg, thus taking a new shape. A used soundbox stands, wrapped with a woven bag left from logistics, and the delivery sheet on the bag seems to be a display of its history to the visitors.
Removed from original decoration, the mottled walls and floors become the new decoration. The writings left on the surface witnessed the entire construction.
项目名称：LinkedTown Coffee 联庄咖啡
Project Name: LinkedTown Coffee
Area: ~65 m2
Chief Designer: Yuan Lijun
Design Team: Huang Meifeng
Construction: Xu Weiming, Mingcong Decoration Engineering Co., Ltd. (Hangzhou)
Materials: waterproof cloth, lightweight brick, recycled furniture
拍摄：Wen Studio 现象设计
Photography: Wen Studio, XianXiangDesign