武昌滨江商务区作为武汉长江生态景观轴线上的后发之地，地处内环交通便捷，长江二桥与过江隧道均由此而过，可与周边其他滨江商务区形成串联集聚之势，力图成为集总部、金融、生态、配套于一体的总部商务首善区。Aedas全球设计董事温子先博士（Dr. Andy Wen）、Aedas执行董事钱逸筠带领团队，在商务区未来发展轴线的起始点，打造了劲牌（武汉）置业项目设计方案。

Located in Wuchang Binjiang Business District of Wuhan and endowed with convenient transportation, Aedas’s latest winning scheme for the renowned liquor manufacturer is created at the starting point of the district’s future development axis. The project is comprised of a 150m high-rise commercial tower and a 100m tower of serviced apartments perched atop a retail podium. 

江畔全新地标

A new landmark on the riverside

地块位于武昌滨江商务区核心的滨江地段，西侧为滨江大道与月亮湾城市阳台，尽览长江江景，东侧可远眺四美塘与工业遗址公园，北侧毗邻长江二桥，步行可达规划枢纽地铁站点。
“这是个特别的地块，紧邻长江以及沿江公园，不仅坐拥一望无际的垂直全景视野，同时也具备极佳的城市及商业展示界面；当车辆人流踏江而来，它将是最先映入眼帘的建筑。我们希望在此打造一座绿色开放的沿江综合体，构建都市江景新地标。” 温子先博士如是说。
"Close to the Yangtze River, the plot affords a peerless panoramic view. We hope to build an inspiring, sustainable complex and a brand new landmark,” says Aedas Global Design Principal Dr Andy Wen.

与城市居民生活融合共生

Seamless integration with the surrounding

绿色开放的沿江综合体

Green and open riverside mixed-use

团队基于总图规划与片区周边肌理，结合城市渗透和共享交互的空间模型，打破传统办公塔楼裙房封闭的空间模式，提出了双轴合一的空间设计原则与“劲牌公园+江城地标”的设计概念。
Responding to the plot’s surroundings, the design premises its spatial arrangement on creating a “Jing Park” at the podium level to allow social interaction while extending the greenery towards the twin towers, creating a “Wuhan landmark”. 

设计概念

Design concept

项目布局

Functional disposition

根据总图要求，高层塔楼与低层塔楼分别设置在地块东北角与西南角，并由横跨地块的顺江步道彼此间隔。双子塔交错自然形成的视线通廊，巧妙连接了地块西北侧江景公园与东南侧工业遗址公园，构建出景观与城市设计轴线。设计将丰富的城市公共空间布局于斜向设计轴线两端，西北端为望江广场，东北端为城市广场，借此将生态景观与人流自然引入地块，以公共开放的城市客厅实现建筑与城市居民生活的融合共生。同时将片区规划中穿越基地的顺江步行轴线路径向两侧扩大，双轴于地块中心交汇，将交汇点打造成为公共开放兼具生态的共享交互空间——劲牌公园。
The high-rise tower and low-rise tower are set on the northeast and southwest corners of the plot respectively, and are separated from each other by the walk path across the plot. The walking path connects the Waterfront Park in the northwest and the industrial heritage park in the southeast, resulting in the intersection of the landscape and the urban axes. Pleasant, bucolic view as well as the flow of people are introduced into the development, rendering it a green and open space.

空间规划

Design strategy

江景公园文化新地标

A brand new landmark  

城市界面

The city interface

公共广场

The public plaza

作为劲牌公园的裙楼，设计采用多首层布局，通过局部架空营造出多维联接的开放式空间，并围绕双轴交汇点构建出高挑露天的中庭空间，结合垂直层面的立体生态构建出智慧绿谷，营造出绿色宜人的休闲环境迎接市民来访。中庭作为内部空间的组织核心，设计以劲牌酒文化为灵感，采用曲水流觞的概念，围绕位于三层的劲牌企业展厅和二层的网红商业，形成多层级流线型环绕的莫比乌斯动线，结合丰富的景观植被构建出绿色峡谷空间。
Inspired by the client’s corporate culture, an infinity loop wraps around the central courtyard, seamlessly threading functions and spaces while highlighting the retail shops and enterprise gallery on second and third floor. Greenery is strewn throughout from the sunken sharing plaza all the way up to the roof terraces, the organization amounts to a green valley designed for pleasant meandering.   

莫比乌斯环动线

Infinity loop

曲水流觞

Floating wine cups on winding water

智慧绿谷

Green valley

共享广场

 Sharing plaza

劲牌展厅位于地块金角，宛若酒杯的独特轮廓与曲水流觞如同一体，结合面向中庭的LED曲面屏，让劲牌企业文化传播与城市公共空间完美融合。此外，设计通往江畔月亮湾城市阳台的景观连桥连通周边，提升空间可达性。
The Jing Gallery is outlined like a floating wine glass, supported by a gleaming, golden horn base; combined with the LED curved screen facing the atrium, Jing Brand’s corporate culture is perfectly reified. At its tail end, a landscape bridge is set to connect the surrounding area and improve accessibility. 

劲牌展厅

Jing galleray

展厅内部

Interior of Jing Galleray

交互连接

Connection

景观连桥

The landscape bridge

作为江城地标的双子塔楼，设计以“四海扬帆”为概念，塔楼轮廓犹如挺拔飘逸的船帆，通过核心筒偏心布置与塔楼布局的调整，最大程度降低塔楼间的视线遮挡，营造全景视野，构建出灵活弹性的办公空间的同时，兼顾公寓塔楼的日照。办公区设有共享中庭以及丰富的公共空间，为员工提供交流分享的场所，营造出绿色宜人的办公氛围。办公塔楼顶部打造了行政接待中心，两层通高的空间与绿化相结合，仿佛云端绿洲，尽览空中江景。
Through the skewed arrangement of the service core and adjusting tower orientations, sight obstruction between the towers is minimized, allowing for a panoramic view and providing flexible office space with sufficient natural light. The office area has a shared atrium and abundant public spaces where employees can communicate. The top of the office tower is the administrative reception center; the double-height space is peppered with greenery, conjuring an oasis in the clouds.    

宜人的办公环境

Office environment 

尽览城市美景
Panoramic city views

“我们希望通过挖掘武汉城市的精神内核和劲牌 ‘追求卓越，共荣共生’的正能量基因，将文化内涵、开放共享、多维联接、智慧生态作为设计的底层逻辑，打造与城市无缝衔接的创新开放空间，构建长江沿岸独一无二的网红打卡地。” 钱逸筠如是说。
"We hope by merging Wuhan’s cultural motifs and the open and innovative principles that bespoke Jing Brand as the design cornerstones, a unique, attractive place along the Yangtze River will be birthed.” — Aedas Executive Director Yi Jun Qian. 

开放的空间

Open space

与城市无缝衔接

Seamlessly connect with the city

地标性场所

A brand new landmark

位置：中国武汉

设计建筑师：Aedas

征集人：劲牌有限公司

建筑面积：149,457平方米

竣工年份：进行中

主要设计人：温子先博士（Dr. Andy Wen），全球设计董事；钱逸筠，执行董事
Location: Wuhan, China

Design Architect: Aedas

Client:  Jing Brand Co., Ltd

GFA: 149,457 sq m 

Completion Year: On-going

Directors: Dr. Andy Wen, Global Design Principal; Yijun Qian, Executive Director

设计腕儿官方微信

010-88600030