NBBJ – an award-winning architecture and design firm that creates innovative environments for companies like Tencent, Amazon, Google and Samsung – is honored to unveil its design for Hana Financial Group’s new headquarters in Cheongna. As one of the first workplace environments fully designed since the onset of the COVID-19 pandemic, NBBJ offers a groundbreaking design focused on enhancing wellbeing and community. Driven by the belief that a day of work should not be emotionally and physically draining, NBBJ has designed the Hana Headquarters to be a restorative workplace where nature is woven into the design and workspaces are flexible, diverse, and inspiring.

【韩国青罗--2021年6月28日】屡获殊荣的NBBJ建筑设计事务所公布了为韩亚金融集团韩国青罗全新总部提出的设计方案。令人瞩目的是，腾讯、亚马逊、谷歌和三星等知名企业的创新办公环境设计均出自NBBJ。韩亚新总部是NBBJ在新冠疫情爆发之后开始着手设计的项目之一，为此NBBJ侧重打造更有益身心健康的社区环境，在方案中融入了诸多打破常规的新元素。NBBJ认为，日常工作不应让人感觉到身心上的透支耗竭。为此，他们为韩亚总部创造了有助于员工在身体和精神两方面恢复活力的办公场所，将自然元素融合到设计之中，创造出灵活、多元、振奋人心的空间。

“We’re excited to partner with Hana Financial Group in pioneering this departure from a typical workplace,” said Robert Mankin, Partner in Charge of Workplace Design at NBBJ. “Our design for a ‘restorative workplace’ reflects Hana’s dedication to the happiness and wellbeing of its employees and customers, especially after the year we’ve all just experienced. Health and wellness are critical to the success of a company and a community, and our design embraces those concepts.”

“我们非常高兴同韩亚金融集团合作，打造超越常规的工作环境，”NBBJ负责办公场所设计的合伙人Robert Mankin如是说。“我们设计的’修复型办公场所’，反映出韩亚在促进员工与客户的幸福健康方面的尽心努力。在我们共同经历了过去这一年多的时间之后，这一点显得格外有意义。人的健康与身心活力，对企业及社区的成功与繁荣至关重要。我们的设计充分体现了这些理念。”

The Hana Headquarters is comprised of a series of looping public pathways that traverse the building from bottom to top, connecting major hubs with amenity pavilions and programmed spaces in a park-like environment with plentiful fresh air and green space. Here, a vision for a calming oasis where employees can interact with the larger community extends into the new headquarters. Instead of a fully enclosed building with levels only accessible by elevator, the new headquarters site is energized by a ribbon of park experiences – including plantings, plazas, and sculptural landforms – that continues in a zig-zag pattern up through the building, with programmed terraces and points of interest encouraging people to pause and slow down along the journey.

韩亚新总部包含一系列环形公共走道，自下而上穿过整个建筑，连接起包含设施空间和主题空间的一个个核心区域，环境犹如公园一般，空气清新，绿意盎然。这一新总部以”宁静绿洲”为设计理念，令员工得以在更大范畴内和整个社区互动。传统的办公楼往往是完全封闭式的，各个楼层只能通过搭乘电梯抵达。韩亚的新总部大楼则穿插融入了公园体验，为设计增添了活力。包括植物景观、广场空间、充满雕塑感的的地形在内的公园体验以蜿蜒曲折的形态错落布置在整个建筑当中，功能性露台和沿途引人入胜的空间皆旨在吸引人们驻足欣赏，放缓脚步。

Designed for Mental and Emotional Health

While walking along the pedestrian pathway, employees and visitors can enjoy different vantage points, digital experiences, and interactions with nature. With a green path in the surrounding park unfolding into the new office, physical exercise and fresh perspectives are encouraged at every curve, disrupting a fast-paced, purely linear existence. At the building’s lower-level indoor atrium, a skylight above an interconnecting stair has a tranquil effect and encourages people to pause and interact by brightening movements between floors; connections and conversations will occur as users enjoy an experience more pleasant than an elevator enclosure.

通过设计促进精神与情绪健康

沿着步行道前进时，员工和访客可以欣赏到不同视角的景观，享受精彩的数字体验，并与大自然互动。公园中的绿色小径直通全新办公空间，沿途每个转角都布置了健身设施和怡人景观，一改传统上单纯线性的设计，令人不由自主放慢快节奏的脚步。在大楼低层的室内中庭，交联楼梯上方设置天窗，营造出宁静的效果，并为楼层之间的活动带来更多采光，同样令人不由地放缓脚步，彼此互动。这种体验令人倍感愉悦，摆脱了电梯狭小空间的局促和限制，鼓励人们互相连接，沟通交流。

In addition to an abundance of natural lighting – which can mitigate stress and boost cognitive performance – the new headquarters will feature wood as a prominent material, to add warmth and give a subtle impression of continuity with the surrounding natural environment. The building’s booths, window-facing platforms, and entrances to collaboration zones are curved and modeled after organic shapes, resulting in calming, restorative spaces where creativity and long-term learning can happen.

大楼中有充足的自然照明，助人释放压力，提升认知能力。与此同时，以木材为主要装饰材料的内部环境氛围温馨，让人感觉巧妙地衔接和延续了周围的自然环境。大楼中的展台、临窗平台和协作区域入口，都采用有机造型，边角圆润，营造出充满修复力的宁静空间，令人更容易发挥创意和长时间学习。

“Every design decision – from the natural materials we selected to the pedestrian pathway that promotes physical activity – is driven by a desire to help people thrive, said NBBJ Design Partner, Jonathan Ward. “The building is designed as a conduit for experiences that make employees feel actively engaged and inspired, with ample opportunities to move freely, reconnect with nature throughout the day, and transition from quiet to collaborative work environments.”

“我们的每一个设计决策，包括所运用的天然材料，以及鼓励人们展开体育活动的步行道，都旨在让人感觉活力充沛，”NBBJ设计合伙人Jonathan Ward说道。“这个建筑可以说是一个装载了一系列体验的管道，让员工感觉倍受启迪，焕发身心活力，因为他们随时都可以在这里自由走动，与大自然亲密接触，也随时可以从安静的环境切换到团队合作的活力空间。”

Depending on work department and the type of work happening on a particular floor, floor plans at the Hana Headquarters each feature a certain number of lounge type environments that provide opportunities for collaboration and connection, in coexistence with cocoon-style experiences designed for focused, heads down individual work. Each floor also features unique settings for individual work beyond a typical seated desk setup, empowering employees to flow between spaces and select whatever setting best suits the task at hand, thus adding to employee happiness, and cultivating a sense of purpose.

韩亚新总部的每个楼层都有一定数量的休闲空间，具体依据各个部门与楼层的功能而定。员工可以在这些空间里紧密协作和沟通。此外还有更为私密的小空间，适合一个人单独而专注地工作。每个楼层除了标准工位之外，还有供个体工作使用的独特场景。员工因此可以自行根据手头上具体的任务，自主选择在何处工作。这不但提升了员工的幸福指数，更强化了工作的目的和意义。

Community Integration as an Amenity of the Future

Hana’s new global headquarters will inspire fresh enthusiasm and energy and embody a corporate culture focused on accessibility and community. A departure from office towers that are sealed off from their surroundings, the building invites the public inside, in the spirit of transparency and true to the company’s values. As part of the arrival experience, a sloping plaza seamlessly transitions from the site landscape into the building’s lower lobby levels, where the public will have access to retail and food and beverage options and be able to interact with Hana Financial Group employees at an espresso bar or café.  In the process of arriving to the building’s amenity rich mid-level (floors 8-9), where the public can dine and socialize with Hana Financial Group employees, the journey is activated along the pedestrian ramp, with pockets of nature interspersed with programmed art installments and interactive digital experiences.

社区整合，预见未来

韩亚的新全球总部将激发员工的热忱与活力，体现出与社区融为一体的开放型企业文化。传统的写字楼与周围环境隔绝。韩亚新总部则不同，它敞开大门，欢迎公众的到来，营造出透明开放之感。这与韩亚的企业价值观不谋而合。在入口处，一个有坡度的广场顺畅连接起景观区域和低层的大堂楼层。公众可以造访大楼内的商店和餐饮场所，甚至在咖啡吧和咖啡厅里与韩亚的员工互动。公众还可以前往位于中部八楼和九楼的配套设施层，在那里同韩亚的员工开展社交、一起进餐。前往这些楼层的坡道上散落点缀着自然景致、主题艺术装置和互动式数字体验。

The design of the building’s mid-level space is noteworthy for the food and wellness offerings it integrates and the bright and airy interiors it features with a subdued color palette, wood, and terrazzo stone, but perhaps the foremost important feature is a financial library where visitors can deepen their understanding of Hana and the future of finance. Upon arriving at the building’s apex, which will host various social activities and a nightlife experience, visitors get a rare perspective and the ultimate mental reset – a transparent glass observation deck highlighting incredible views and the intricate connections between people, nature, and the built environment.

大楼中部楼层的设计整合了餐饮与康体元素，明亮通透的内饰辅以低调淡雅的配色，结合木材及水磨石等材料。但这里最重要的特色是一间金融图书馆。访客可以在那里深入了解韩亚这家企业的点点滴滴，展望金融行业的未来。在大楼的顶部，是多种社交活动和夜生活体验场所。访客可在这里欣赏难得一见的景观，获得精神上的放松——透明玻璃观光台将无与伦比的景观呈现在人们面前，突显出人、自然及建筑环境之间微妙的联系。

An Experience-Driven Building that Embodies the Hana Ethos

The COVID-19-era has raised expectations for the built environment as awareness has increased around its impact on occupant health and well-being; it has also compelled companies to assess their mission, values, and plans for the future. Hana Financial Group’s headquarters will be a visual expression of Hana values and showcase its commitment to human health, knowledge, and life experiences, not just the bottom line.

体验驱动式建筑彰显韩亚精神

新冠疫情让人们对建筑环境有了更多、更高的期望，因为人们更深刻地认识到建筑环境对人的身心健康有着巨大影响。这也驱使企业重新评估他们的使命、价值观和未来计划。韩亚金融集团的新总部将成为其企业价值观的视觉载体，展现韩亚不仅仅重视财务业绩，更重视在人类的健康、知识与生活体验方面的投入。

“The continuous pathway streaming through the building as an infinite park experience also paints a picture of Hana’s very intentional journey, which seeks to integrate employees on every level and connect with the greater public as business expands globally,” said NBBJ Senior Associate Joo Hyung Oh. “Our team is excited to create a landmark with visual and experiential meaning, which will greet people entering the city with a new vision for office space.”

“绵延于整栋建筑的连续步行道，就像是一个无边际的公园，绘制出韩亚精心规划的发展蓝图：随着业务在全球范围内不断扩张，力争在每个层面上整合员工并连接大众，”NBBJ资深协理Joo Hyung Oh如此说道。“我们团队非常高兴能有机会创造这样一个在视觉和体验上都极富内涵的建筑地标。它将诚挚地迎接到访这座城市的人们，并展现办公空间的全新愿景。”

Construction of the headquarters is set to begin in late 2021 and be completed by 2024.

韩亚新总部大楼预计将于2021年末开始施工，并于2024年竣工。

About NBBJ

With more than 75 years of experience, including decades working in Asia, NBBJ specializes in helping clients drive innovation by designing highly productive, sustainable spaces that make it easy for people to learn, work, play and live.  Ranked three times by Fast Company, a U.S. publication, as among the most innovative architecture firm in the world and named by Wired as the architecture firm of choice for the tech industry, NBBJ designs environments for leading organizations like Google, Amazon, Samsung, Suning, Microsoft and Tencent as well as leading institutions like Cambridge University, Boeing, Cleveland Clinic, Starbucks, Massachusetts General Hospital, NYU Medical Center and Stanford University.

NBBJ has 12 offices around the world, including Shanghai and Hong Kong, along with London, Pune, New York, Los Angeles, San Francisco, Seattle, Boston, Portland and Columbus. Beyond the design of corporate workplaces, the firm is also a leader in creating hospitals, commercial buildings, sports stadiums, higher education environments and retail spaces.

关于NBBJ

NBBJ已有超过75年的历史，在亚洲已经累积了数十年的项目经验，擅长设计极为高效的可持续空间，使人们能够更轻松地学习、工作、娱乐和生活，从而帮助客户推动创新的步伐。美国知名的《快公司》杂志三次将NBBJ选为全球最具创新力的建筑设计公司之一，《Wired》则将NBBJ评为科技行业首选的建筑设计企业。NBBJ曾为众多的领先企业与社会机构设计办公设施，包括谷歌、亚马逊、三星、苏宁、微软和腾讯，以及剑桥大学、波音公司、克利夫兰诊所、星巴克、麻萨诸塞州综合医院、纽约大学医学中心和斯坦福大学等等。

NBBJ在世界各地设立了12个办公室，包括上海、香港、伦敦、普纳、纽约、洛杉矶、旧金山、西雅图、波士顿、波特兰和哥伦布市。除企业办公场所之外，NBBJ在医疗、商业、体育、高等教育等设计领域也处在领先地位。

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