“逸扉 (UrCove by HYATT)” ，凯悦集团与首旅如家集团携手推出的全新酒店品牌。logon.design罗昂很荣幸参与了部分概念研发与酒店设计。上海陆家嘴世博中心逸扉酒店于2020年末面世，见证了整个品牌的研发与打磨，并荣获“最佳室内设计奖”和“最佳酒店改造设计奖” 两项GBE大奖。

UrCove - the new joint hotel brand by Hyatt and Home Inn, is developing fast and successfully. The UrCove Shanghai Lujiazui EXPO, opened late 2020, was the first hotel property to fully implement the brand’s identity and and design. This project, designed by logon.design, has just been awarded twice by the GBE Hotel Conference as “Excellent Interior Design” and “Excellent Renovation Design Hotel”.

01 半私密到达体验 SEMI PRIVATE ARRIVAL EXPERIENCE

客人的体验从抵达逸扉酒店开始，入口尝试塑造路径感和隐蔽感，试图传达出仅有朋友才会知道并访问的半私密氛围。入口空间紧凑，以木质和石材为设计元素，精心考量日照与灯具照明的关系，创造出半私密的专属到达体验。

The entrance: The guest experience starts with the arrival and entrance: rather hidden, a bit secret, a place only friends would know and enter (our guests all have booked online, so they will find it). Rather small and space economic, then entrance features wood and stone, plus light (daylight and artificial light) as key design materials to create and exclusive, semi private arrival experience.

02 沉浸式社交空间 IMMERSIVE SOCIAL SPACE

酒店大堂不仅仅只是大堂，更是一个沉浸式的社交空间，融入了多功能服务式岛台、自助轻食吧、酒吧。客人可以像在朋友家一样自己取用，或向友好的工作人员寻求服务。商务空间、休息空间、酒廊、餐厅等多样的半私密空间为驻足停留提供多种可能。可相会聚餐、独自酌饮，可阅读、处理公务，也可进行商晤约谈。同样使用木材和石材为设计元素，光感舒适温暖，装饰现代简洁，功能切换自如，仿佛在朋友家一般舒适，实现全身心自在放松。

The Lobby is one large, open space that combines all shared functions and facilities: individual, flexible service stations for check in, self-check in, bar, self-service bar. Guests can choose to just help themselves like at a friend’s place, or take advantage of the service offering by the friendly staff. Various semi-private spaces are offered to spend time like the living room, the lounge, the bar, the dining room. Guests can meeting new friends here, chat with the staff, or just enjoy a quite time with a glass of wine or engage in some business meetings. The use of wood and stone again, grand yet warm, provides a cozy to feel home at a friend’s place. Attention is taken care of light, decoration (modern, elegant but clean and simple) and functionality.

03 朋友的家 FRIEND’S HOME

“待客如友”的设计理念深入细节，延续到各个公共空间，包括走廊、洗衣房和健身房，并一直到客房。

The Friendship theme is consistent thru the public spaces, including corridors, laundry and gym, all the way towards the rooms.

因物业的特殊性，客房出现了宽2.8米，长12米的非常规大户型。设计变劣势为优势，提供不同的客房功能区划解决方案，以满足家庭和商旅客不同的空间需求。所有房间纵向定义不同区域，休闲及工作区、洗浴区、衣柜收纳区和睡眠区。对于不同用户，比如商务旅客，在有限的预算内房间被设计成功能使用更为灵活的小型套房。

The rooms are unconventional due to the property: quite large, but only 2.8 meters wide, but up to 12m long. The design takes advantage of this layout by offering different room types, some more business user oriented, some more family oriented. All rooms feature defining different zones along the longitudinal section: lounge and workspace zones, bathroom zones, wardrobe, and sleeping zone. For different users, like business travelers, these rooms offer functionality and flexibility like a small suite, yet on a standard room budget.

房间延续木质为主要设计元素，凸显温暖舒适的氛围。现代、简约、同时独具项目区位元素的艺术设计处理，为每个物业提供特殊身份性。浴室采用半开放或私密的形式，提供高度功能化和灵活的空间。

All rooms are designed to be cozy and warm, using again wood as main material. The atmosphere is modern and elegant with a touch of location and context, that can be customized for each property easily. Bathrooms are either semi-open or private, but always offer a highly functional and flexible spaces.

设计腕儿官方微信

010-88600030