SODA:胶囊探索未来咖啡店3000只打造

设计: | 项目地点:上海 | 类别:餐饮空间 | 2019-01-23 9522 130

     

      SODA认为未来的商业空间将是人们可步入的智能终端。

      SODA Architects believe that the future commercial space will be a smart terminal that people could step into.



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       近日受Nestle委托,在上海完成的雀巢多趣酷思(Nescafe Dolce Gusto)全球首家概念店,既是此空间设计理念的一次先锋实践。

       Commissioned by Nestle,SODA has finished Nescafe Dolce Gusto‘s first concept store in the world in Shanghai, which is a avant-garde practice of this concept. 



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       面对淮海路的是由3000颗胶囊组成的,随时间及主题变化的画面。我们在约1000颗白色胶囊中置入可编程LED灯珠,使其成为一颗颗像素。每个胶囊包装尺寸的透明盒子中排列着15颗胶囊,共同砌筑出一片3米x3米的多媒体屏幕,呈现着一幕幕有趣的低分辨率动态图像。
      Facing Huaihai Road, it is composed by 3000 capsules, which changes with time and theme. We placed a programmable LED light in about 1000 white capsules to make each of them like a single pixel. Every 15 capsules are packed in a transparent box. All the boxes together create a 3 meter by 3-meter multimedia screen, presenting a low-resolution but interesting dynamic image.


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       空间内表面由不同色彩的胶囊盒及半透明镜面墙所包裹。
       The inner surface of the space is covered by capsule boxes of different colors and semi-transparent mirror walls.


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        一侧墙面及顶面的胶囊盒子,通过半透明镜面的反射,使整个空间都被包裹在胶囊的明亮色彩中。空间中部则是如雕塑基座般纯粹的圆柱展台。
        The capsule box on one side of the wall and the top surface, plus the reflection of the translucent mirror, allows the entire space to be wrapped in the bright color of the capsules. In the central part of the space is a pure cylindrical stand like a sculpture base.


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       而当人们接近这面半透明镜面时,会忽然发现其中浮动的多媒体图像。

       When people approach this semi-transparent mirror, they could find a floating multimedia image.

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       实际上通过内藏的大面积显示屏及互动设备,整个墙面变为一个巨大的可触控屏幕。

人们在品尝咖啡的同时,可以方便的在这个巨型屏幕上观看,体验与其相关的多媒体互动内容。
       The built-in large display and interactive equipment makes the entire wall becoming a huge touch screen. While having a cup of coffee, people could conveniently watch on this screen or play with the multimedia screen.


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       我们希望用产品本身作为构成空间的最基本元素,将互动媒体技术隐形的融合其中,创造出契合Nestle Dolce Gusto品牌精神的,多彩,乐观,创新的全新空间体验。
       We are taking the product itself as the most basic element of the space. Integrating the interactive media technology invisibly to create a brand new, colorful, optimistic and innovative space experience that fits the spirit of the Nescafe Dolce Gusto brand.


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